Tag Archives: BMW marketing

 BMW unscripted. Trailer

BMW unscripted. Trailer

Videos | September 25th, 2010 by Horatiu Boeriu

BMW Unscripted is a series about people, talking about their life, passion and joy with the brand BMW. The video campaign is handled by BMW’s …

audi r8 iron man1 750x500 BMW vs. Audi: Who Has The Best Media Strategy?

BMW vs. Audi: Who Has The Best Media Strategy?

Featured Posts, Interesting | September 22nd, 2010 by Horatiu Boeriu

Advertising Age magazine takes a different route in comparing two of the best premium automaker, BMW vs. Audi, but the approach and execution are different. …

burst press 1 750x472 Lexus brings the advertising war to BMW, Audi and Mercedes

Lexus brings the “advertising war” to BMW, Audi and Mercedes

Interesting | July 25th, 2010 by Horatiu Boeriu

Last one to join the “advertising duel” in the automotive world is the Japanese luxury automaker Lexus. In their latest online adverts, Lexus is trying …

Joy is the Future 3D 750x500 BMW JOY 3D: Asias 1st Interactive 3D Building Projection

BMW JOY 3D: Asia’s 1st Interactive 3D Building Projection

Videos | May 27th, 2010 by Horatiu Boeriu

3D is in these days and more and more movies or video commercials are jumping on this bandwagon, so it came as no surprise to …

BMW Roundel in focus 1600x12001 750x500 What’s the “secret sauce,” of what a BMW is?

What’s the “secret sauce,” of what a BMW is?

Interesting | April 19th, 2010 by Horatiu Boeriu

This same very question was asked on Friday by the folks over at AutoFieldBlog. Jack Pitney, vice president of Marketing at BMW of North America, …

P90058463 750x500 BMW to expande its presence on social media platforms

BMW to expande its presence on social media platforms

News | March 25th, 2010 by Horatiu Boeriu

We’ve never made a secret of our passion for technology (even gave free advice to BMW dealerships) and the automotive industry marketing departments are changing …

black eyed peas bmw active hybrid x6 750x500 BMW gets some love from Black Eyed Peas pop band

BMW gets some love from Black Eyed Peas pop band

Interesting | February 22nd, 2010 by Horatiu Boeriu

After its recent comeback on the big screen in the Ghost Writer flick, BMW increases their marketing efforts, this time in the music world. The …

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