Tag Archives: BMW marketing

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BMW to Make Super Bowl Comeback After 10 Years

News | December 3rd, 2010 by Horatiu Boeriu

BMW continues to increase their budget for brand awareness in 2011 and a report by AdAge states that BMW North America is returning to the …

Become the next star of a BMW marketing campaign

Interesting | November 10th, 2010 by Horatiu Boeriu

Would you like to become the next star in a new global advertising campaign for BMW? Here is how. BMW’s marketing agency is looking for …

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BMW unscripted. Trailer

Videos | September 25th, 2010 by Horatiu Boeriu

BMW Unscripted is a series about people, talking about their life, passion and joy with the brand BMW. The video campaign is handled by BMW’s …

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BMW vs. Audi: Who Has The Best Media Strategy?

Featured Posts, Interesting | September 22nd, 2010 by Horatiu Boeriu

Advertising Age magazine takes a different route in comparing two of the best premium automaker, BMW vs. Audi, but the approach and execution are different. …

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Lexus brings the “advertising war” to BMW, Audi and Mercedes

Interesting | July 25th, 2010 by Horatiu Boeriu

Last one to join the “advertising duel” in the automotive world is the Japanese luxury automaker Lexus. In their latest online adverts, Lexus is trying …

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BMW JOY 3D: Asia’s 1st Interactive 3D Building Projection

Videos | May 27th, 2010 by Horatiu Boeriu

3D is in these days and more and more movies or video commercials are jumping on this bandwagon, so it came as no surprise to …

BMW Roundel in focus [1600x1200]

What’s the “secret sauce,” of what a BMW is?

Interesting | April 19th, 2010 by Horatiu Boeriu

This same very question was asked on Friday by the folks over at AutoFieldBlog. Jack Pitney, vice president of Marketing at BMW of North America, …

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