Tag Archives: BMW marketing

super bowl 2010 score who won the the 2010 super bowl Mercedes, BMW and Audi to compete in Super Bowl advertising race

Mercedes, BMW and Audi to compete in Super Bowl advertising race

News | January 26th, 2011 by Horatiu Boeriu

BMW is making a comeback to Super Bowl advertising game. The new ads, which remain unknown at the moment, will air during the February 6th …

kylie minogue bmw BMW 7 Series placement in latest Kylie Minogue video

BMW 7 Series placement in latest Kylie Minogue video

7-series | January 6th, 2011 by Horatiu Boeriu

Either Kylie Minogue has a thing for bimmers or the marketing department at BMW is operating at full speed these days. Second time this year, …

bmw flash projection 750x451 Video: How BMW was able to imprint logo into viewers minds

Video: How BMW was able to “imprint” logo into viewers ‘minds’

Motorrad | December 25th, 2010 by Horatiu Boeriu

The video below shows the BMW advertising machine at its best. Aside from experimenting with 3D commercials, BMW has managed to push themselves even further …

super bowl 500x350 BMW to Make Super Bowl Comeback After 10 Years

BMW to Make Super Bowl Comeback After 10 Years

News | December 3rd, 2010 by Horatiu Boeriu

BMW continues to increase their budget for brand awareness in 2011 and a report by AdAge states that BMW North America is returning to the …

Become the next star of a BMW marketing campaign

Interesting | November 10th, 2010 by Horatiu Boeriu

Would you like to become the next star in a new global advertising campaign for BMW? Here is how. BMW’s marketing agency is looking for …

 BMW unscripted. Trailer

BMW unscripted. Trailer

Videos | September 25th, 2010 by Horatiu Boeriu

BMW Unscripted is a series about people, talking about their life, passion and joy with the brand BMW. The video campaign is handled by BMW’s …

audi r8 iron man1 750x500 BMW vs. Audi: Who Has The Best Media Strategy?

BMW vs. Audi: Who Has The Best Media Strategy?

Featured Posts, Interesting | September 22nd, 2010 by Horatiu Boeriu

Advertising Age magazine takes a different route in comparing two of the best premium automaker, BMW vs. Audi, but the approach and execution are different. …

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