Tag Archives: BMW marketing

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BMW 7 Series placement in latest Kylie Minogue video

7-series | January 6th, 2011 by Horatiu Boeriu

Either Kylie Minogue has a thing for bimmers or the marketing department at BMW is operating at full speed these days. Second time this year, …

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Video: How BMW was able to “imprint” logo into viewers ‘minds’

Motorrad | December 25th, 2010 by Horatiu Boeriu

The video below shows the BMW advertising machine at its best. Aside from experimenting with 3D commercials, BMW has managed to push themselves even further …

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BMW to Make Super Bowl Comeback After 10 Years

News | December 3rd, 2010 by Horatiu Boeriu

BMW continues to increase their budget for brand awareness in 2011 and a report by AdAge states that BMW North America is returning to the …

Become the next star of a BMW marketing campaign

Interesting | November 10th, 2010 by Horatiu Boeriu

Would you like to become the next star in a new global advertising campaign for BMW? Here is how. BMW’s marketing agency is looking for …

bmw-unscripted

BMW unscripted. Trailer

Videos | September 25th, 2010 by Horatiu Boeriu

BMW Unscripted is a series about people, talking about their life, passion and joy with the brand BMW. The video campaign is handled by BMW’s …

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BMW vs. Audi: Who Has The Best Media Strategy?

Featured Posts, Interesting | September 22nd, 2010 by Horatiu Boeriu

Advertising Age magazine takes a different route in comparing two of the best premium automaker, BMW vs. Audi, but the approach and execution are different. …

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Lexus brings the “advertising war” to BMW, Audi and Mercedes

Interesting | July 25th, 2010 by Horatiu Boeriu

Last one to join the “advertising duel” in the automotive world is the Japanese luxury automaker Lexus. In their latest online adverts, Lexus is trying …

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