Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading

BMW marketing

New BMW campaign: “DESIGNED FOR DRIVING PLEASURE”
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In 4-Series, on February 18th, 2013

BMW launched a new international campaign focused on design in Germany last weekend. The integrated global campaign highlights the dynamism of BMW design and features a TV commercial that portrays the BMW Concept 4 Series Coupé in a highly dynamic … Continue reading
BMWNA Marketing Head Dan Creed Sits Down With Forbes in Video Interview
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In Videos, on March 2nd, 2012

Dan Creed, Marketing VP for BMW of North America, recently sat down with Jennifer Rooney of Forbes to discuss BMW’s 2012 marketing plan. In August 2011, BMW named NY-based Kirshenbaum Bond Senecal + Partners (KBS+P) as its new lead creative … Continue reading
“Jimmy Kimmel Live” has partnered with BMW on a pair of broadcasts
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In News, on February 27th, 2012

BMW of North America signed a deal with ABC’s “Jimmy Kimmel Live” as the show’s sponsor for the Oscars nights. Additionally, BMW bought out all the commercial time during Wednesday’s leap day-themed broadcast. Moving onto the online medium as well, … Continue reading
BMW’s Mini Starts Ad Agency Search
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In MINI, on January 23rd, 2012

After a seven years partnership with Butler Shine Stern & Partners, MINI is searching for a new ad agency. According to AdAge, BMW’s MINI has started a review process led by North Carolina consulting firm, Hasan & Co. The scope … Continue reading
“The ultimate driving machine” slogan makes a comback
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In News, on January 6th, 2012

BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year. BMWNA will being a new brand advertising campaign … Continue reading
BMW’s ‘Crop Circle’ Marketing Campaign Confuses Chinese Media
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In Interesting, on August 31st, 2011

Reports of a mysterious pattern in the Gobi Desert in China showed up on the interwebs on August 17th. Shortly after, the Chinese media, including magazines, newspapers and state TV stations, reported on the strange phenomenon, some of them even … Continue reading
BMWUSA Presents “Alter Egos” Short Films Series
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In News, on July 28th, 2011

BMW today announced the launch of its short film series titled, “Alter Egos.” Revealing the hidden “alter egos” of personalities such as Donna Karan, Ed Norton, Kevin Bacon, Glenn O’Brien, Tory Burch and David Yurman, the films utilize storytelling to … Continue reading
Product Placement: BMW Z4 in music video by Pitbull & Marc Anthony
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In BMW Z4, on July 25th, 2011

BMW is heading back full-force in the Media and Entertainment industry. In 2010, BMW returned to the music industry with the BMW 3 Series Convertible and 7 Series featured in a Kyle Minogue videos (video 2), and recently, Jennifer Hudson … Continue reading
Product Placement: BMW 5 Series GT in Jennifer Hudson’s video
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In Videos, on July 7th, 2011

In the past months, BMW has been increasing their marketing presence through product placement in various music videos and film productions. From BMW Z4, to 7 Series, X6 Hybrid, X5 and S 1000 RR, and now the 5 Series GT, … Continue reading