After a seven years partnership with Butler Shine Stern & Partners, MINI is searching for a new ad agency. According to AdAge, BMW’s MINI has started a review process led by North Carolina consulting firm, Hasan & Co. The scope … Continue reading
BMW News, Reviews, Test Drives and more
In well-worn M philosophy, the chassis must always be faster than the engine. For decades this has been an engineering challenge for M, because they’ve always fitted stonking engines under the hood. To go the wayward American route of fitting … Continue reading
The iconic M6 returns from a two year hiatus more powerful, more athletic, more focused, more luxurious and more efficient than ever before. Since the “M6” badge was first placed on a BMW back in 1987, this iconic model has … Continue reading
The new 2013 BMW M6 Convertible makes its world debut today with the first photos and official information. As expected, the new M6 shares the same engine with the recently unveiled M5. Internally designated as the S63Tü this new engine … Continue reading
See update below with official BMW statement BMW of North America has agreed to pay a $3 million fine to settle U.S. government allegations that it failed to promptly notify regulators about potential safety defects. NTHSA says that BMW agreed … Continue reading
Some fragment of an article flashed by, probably on an iPad, that got me thinking about all of the small-scale manufacturers of automobiles and their need for drivetrain components. More than one genius has gone to financial ruin thinking they … Continue reading





After a seven years partnership with Butler Shine Stern & Partners, MINI is searching for a new ad agency. According to AdAge, BMW’s MINI has started a review process led by North Carolina consulting firm, Hasan & Co. The scope … Continue reading
BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year. BMWNA will being a new brand advertising campaign … Continue reading
Reports of a mysterious pattern in the Gobi Desert in China showed up on the interwebs on August 17th. Shortly after, the Chinese media, including magazines, newspapers and state TV stations, reported on the strange phenomenon, some of them even … Continue reading
BMW today announced the launch of its short film series titled, “Alter Egos.” Revealing the hidden “alter egos” of personalities such as Donna Karan, Ed Norton, Kevin Bacon, Glenn O’Brien, Tory Burch and David Yurman, the films utilize storytelling to … Continue reading
BMW is heading back full-force in the Media and Entertainment industry. In 2010, BMW returned to the music industry with the BMW 3 Series Convertible and 7 Series featured in a Kyle Minogue videos (video 2), and recently, Jennifer Hudson … Continue reading
In the past months, BMW has been increasing their marketing presence through product placement in various music videos and film productions. From BMW Z4, to 7 Series, X6 Hybrid, X5 and S 1000 RR, and now the 5 Series GT, … Continue reading
The advertising battle between Audi and BMW continues with a new episode. The unofficial online ad duel started in 2009 when we first and exclusively reported on Audi and BMW billboards placed in Los Angeles. Coined by us at the … Continue reading
Last year, BMW’s marketing agency began a worldwide search for siblings to feature in the BMW campaign ONE ORIGIN. TWO ORIGINALS. The agency was looking for a pair of brothers or sister pairs with different characters to star in photo … Continue reading
Sex sells. It has been proven over and over again, and it is used across many industries and advertising mediums. But when do you cross the line? When “too much” or “too revealing” becomes uncomfortable and the expected results are … Continue reading