Tag Archives: BMW marketing

Global launch campaign for BMW i8-02

Global launch campaign for BMW i8

BMW i | May 14th, 2014 by Horatiu Boeriu

The BMW Group will kick off its global launch campaign for the new BMW i8 in May. The BMW Group’s first plug-in hybrid is a …

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BMW i3 online campaign peers over test-drivers’ shoulders

BMW i | April 29th, 2014 by Horatiu Boeriu

The current BMW i online campaign is shifting its focus to the driving experience. So far, communications have concentrated on the BMW i brand and …

Jack Ryan- Shadow Recruit-BMW 3 Series

BMW 3 Series stars in “Jack Ryan: Shadow Recruit”

Videos | January 15th, 2014 by Horatiu Boeriu

The trailer of the movie “Jack Ryan: Shadow Recruit” showcases a special appearance of the BMW 3 Series. BMW made a comeback to Hollywood in …

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New BMW ConnectedDrive Campaign

News | October 24th, 2013 by Horatiu Boeriu

BMW is launching a new BMW ConnectedDrive campaign with the tagline “So connected, you’re free”. The campaign will run in print, online and TV channels …

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BMW Presents: Nate’s Un4gettable Weekend [Video]

Videos | September 24th, 2013 by Horatiu Boeriu

BMW visited BMW super fan Nathan Risch in Palm Springs, CA with the first-ever BMW 4 Series for the weekend—making him one of the first …

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New BMW campaign: “DESIGNED FOR DRIVING PLEASURE”

4-Series | February 18th, 2013 by Horatiu Boeriu

BMW launched a new international campaign focused on design in Germany last weekend. The integrated global campaign highlights the dynamism of BMW design and features …

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BMWNA Marketing Head Dan Creed Sits Down With Forbes in Video Interview

Videos | March 2nd, 2012 by Misha Nikolich

Dan Creed, Marketing VP for BMW of North America, recently sat down with Jennifer Rooney of Forbes to discuss BMW’s 2012 marketing plan. In August …

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