Tag Archives: BMW marketing

snowchat bmw 01 750x500 BMWs Snapchat Inspired Campaign Aims To Attract Young Customers

BMW’s Snapchat-Inspired Campaign Aims To Attract Young Customers

News | December 18th, 2014 by Horatiu Boeriu

BMW with the help of agency Kirshenbaum Bond Senecal + Partners is launching a social campaign and website dubbed Snowchat, which will let users share …

bmw eye 0 750x500 Making of the BMW i8 commercial by Gus Van Sant

Making of the BMW i8 commercial by Gus Van Sant

Videos | October 18th, 2014 by Horatiu Boeriu

This past summer, BMW hired director Gus Van Sant – famous for the Good Will Hunting, Milk and Elephant – to create a trio of gorgeous …

Global launch campaign for BMW i8 02 750x500 Global launch campaign for BMW i8

Global launch campaign for BMW i8

BMW i | May 14th, 2014 by Horatiu Boeriu

The BMW Group will kick off its global launch campaign for the new BMW i8 in May. The BMW Group’s first plug-in hybrid is a …

P90148740 750x500 BMW i3 online campaign peers over test drivers’ shoulders

BMW i3 online campaign peers over test-drivers’ shoulders

BMW i | April 29th, 2014 by Horatiu Boeriu

The current BMW i online campaign is shifting its focus to the driving experience. So far, communications have concentrated on the BMW i brand and …

Jack Ryan Shadow Recruit BMW 3 Series BMW 3 Series stars in Jack Ryan: Shadow Recruit

BMW 3 Series stars in “Jack Ryan: Shadow Recruit”

Videos | January 15th, 2014 by Horatiu Boeriu

The trailer of the movie “Jack Ryan: Shadow Recruit” showcases a special appearance of the BMW 3 Series. BMW made a comeback to Hollywood in …

P90138142 750x500 New BMW ConnectedDrive Campaign

New BMW ConnectedDrive Campaign

News | October 24th, 2013 by Horatiu Boeriu

BMW is launching a new BMW ConnectedDrive campaign with the tagline “So connected, you’re free”. The campaign will run in print, online and TV channels …

bmw super fan BMW Presents: Nates Un4gettable Weekend [Video]

BMW Presents: Nate’s Un4gettable Weekend [Video]

Videos | September 24th, 2013 by Horatiu Boeriu

BMW visited BMW super fan Nathan Risch in Palm Springs, CA with the first-ever BMW 4 Series for the weekend—making him one of the first …

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