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Tag Archives: BMW marketing

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Making of the BMW i8 commercial by Gus Van Sant

Videos | October 18th, 2014 by Horatiu Boeriu

This past summer, BMW hired director Gus Van Sant – famous for the Good Will Hunting, Milk and Elephant – to create a trio of gorgeous …

Global launch campaign for BMW i8-02

Global launch campaign for BMW i8

BMW i | May 14th, 2014 by Horatiu Boeriu

The BMW Group will kick off its global launch campaign for the new BMW i8 in May. The BMW Group’s first plug-in hybrid is a …

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BMW i3 online campaign peers over test-drivers’ shoulders

BMW i | April 29th, 2014 by Horatiu Boeriu

The current BMW i online campaign is shifting its focus to the driving experience. So far, communications have concentrated on the BMW i brand and …

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BMW 3 Series stars in “Jack Ryan: Shadow Recruit”

Videos | January 15th, 2014 by Horatiu Boeriu

The trailer of the movie “Jack Ryan: Shadow Recruit” showcases a special appearance of the BMW 3 Series. BMW made a comeback to Hollywood in …

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New BMW ConnectedDrive Campaign

News | October 24th, 2013 by Horatiu Boeriu

BMW is launching a new BMW ConnectedDrive campaign with the tagline “So connected, you’re free”. The campaign will run in print, online and TV channels …

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BMW Presents: Nate’s Un4gettable Weekend [Video]

Videos | September 24th, 2013 by Horatiu Boeriu

BMW visited BMW super fan Nathan Risch in Palm Springs, CA with the first-ever BMW 4 Series for the weekend—making him one of the first …

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New BMW campaign: “DESIGNED FOR DRIVING PLEASURE”

4-Series | February 18th, 2013 by Horatiu Boeriu

BMW launched a new international campaign focused on design in Germany last weekend. The integrated global campaign highlights the dynamism of BMW design and features …

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