Tag Archives: BMW marketing

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Interview with Hildegard Wortmann, Senior Vice President Brand BMW

News | October 18th, 2016 by Horatiu Boeriu

At the BMW 100 Years Exhibit in Los Angeles, BMWBLOG sat down with Hildegard Wortmann, Senior Vice President Brand BMW. Ms. Wortmann joined BMW in …

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BMW working to attract millennials with M2 and X1

Interesting | November 2nd, 2015 by Nico DeMattia

BMW recently made the interwebs explode with its news of the upcoming M2. The BMW M2 is the go-fast version of most enthusiasts’ favorite Bavarian …

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Does BMW’s sales increase hurt its brand image?

Interesting, News | September 14th, 2015 by Nico DeMattia

BMW, Mercedes-Benz and Audi, all three German luxury car manufacturers are selling more cars than ever, with BMW becoming the best selling luxury car brand in the …

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BMW will increase spending on online marketing in China

Interesting, Others | August 5th, 2015 by Horatiu Boeriu

In a statement earlier today, BMW CFO Friedrich Eichiner commented on the economic situation in China and the decline in sales compared to the last …

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BMW’s Snapchat-Inspired Campaign Aims To Attract Young Customers

News | December 18th, 2014 by Horatiu Boeriu

BMW with the help of agency Kirshenbaum Bond Senecal + Partners is launching a social campaign and website dubbed Snowchat, which will let users share …

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Making of the BMW i8 commercial by Gus Van Sant

Videos | October 18th, 2014 by Horatiu Boeriu

This past summer, BMW hired director Gus Van Sant – famous for the Good Will Hunting, Milk and Elephant – to create a trio of gorgeous …

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Global launch campaign for BMW i8

BMW i | May 14th, 2014 by Horatiu Boeriu

The BMW Group will kick off its global launch campaign for the new BMW i8 in May. The BMW Group’s first plug-in hybrid is a …

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BMW i3 online campaign peers over test-drivers’ shoulders

BMW i | April 29th, 2014 by Horatiu Boeriu

The current BMW i online campaign is shifting its focus to the driving experience. So far, communications have concentrated on the BMW i brand and …

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BMW 3 Series stars in “Jack Ryan: Shadow Recruit”

Videos | January 15th, 2014 by Horatiu Boeriu

The trailer of the movie “Jack Ryan: Shadow Recruit” showcases a special appearance of the BMW 3 Series. BMW made a comeback to Hollywood in …

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New BMW ConnectedDrive Campaign

News | October 24th, 2013 by Horatiu Boeriu

BMW is launching a new BMW ConnectedDrive campaign with the tagline “So connected, you’re free”. The campaign will run in print, online and TV channels …

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