BMW M logo

A little while back, we told you the origin story of the M Division’s logo colors. Over the years, there’s been a lot of debate as to how BMW M decided on its colors for…

With every new generation of customers, BMW is reshaping their identity. This thought process started over 100 years ago and it continues in 2020 with a new chapter in their book. In a recent call…

Since we just posted some bits from BMW’s history, we decided to stay on the topic and talk about the ///M logo, the three stripes that make M branded cars even more recognizable. So, let’s…