Tag Archives: BMW logo

P90275984 highRes new brand presence f 830x553

BMW: Upcoming black-and-white roundel logo is more emotional

News | October 6th, 2017 by Horatiu Boeriu

Last month, BMW announced the creation of a new product category that focuses on offering their customers the ultimate luxury. As part of its forthcoming model …

roundel bmw history

Video: The Origin Of The BMW Logo Explained

Featured Posts, Videos | June 6th, 2010 by Horatiu Boeriu

Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote …

bmwnewroundel

BMW Dynamic Car Identity reimagines Roundel

Videos | May 5th, 2010 by Horatiu Boeriu

Another day and a new Youtube video around the BMW brand. This time, a company called Zafira Consulting & Trading has posted a proposal on …

bmw z4 m roadster silver logo

History: BMW ///M logo colors explained

Interesting | April 13th, 2009 by Horatiu Boeriu

Since we just posted some bits from BMW’s history, we decided to stay on the topic and talk about the ///M logo, the three stripes …

NEWSLETTER