Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote at the time, the the origins of the blue and white checker in the BMW … Continue reading
BMW News, Reviews, Test Drives and more
BMW and Pininfarina are two of the most tradition-swathed names in the motoring world. Each is a byword for cutting-edge technology, style, dynamics and aesthetics. With the BMW Pininfarina Gran Lusso Coupé, the two time-honoured companies are unveiling the outcome … Continue reading
The good old days of the German sport sedan were much simpler times. Your carmaker of choice – be it Audi, BMW or Mercedes – would bolt together a supremely competent family sedan that blended high-class comfort and luxury with … Continue reading
Tesla has had quite a good run lately. Their stock has nearly tripled in the past six months; the Model S has been showered with accolades including Motor Trends 2013 Car of The Year, Automobile Magazines 2013 Automobile of The … Continue reading
BMW attempts to lure in new customers across the United States with a drive and compare event they call the BMW Ultimate Driving Experience. They trot out representative examples of their model line (with the glaring exception of M product … Continue reading
The new BMW M5 Facelift made its world debut this past weekend at the annual M Festival. The M Division chose to introduce their most iconic model in front of tens of thousands of fans attending the 3-day long event. … Continue reading
BMW M unveiled today the BMW M5 Facelift at the 2013 M Festival. Albert Biermann, Head of Engineering at M, and Thomas Schemera, Marketing Director for BMW M, introduced visual and power upgrades to the popular sporty sedan. Along with … Continue reading
Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote at the time, the the origins of the blue and white checker in the BMW … Continue reading
Another day and a new Youtube video around the BMW brand. This time, a company called Zafira Consulting & Trading has posted a proposal on YouTube for a dynamic re-envisioning of BMW’s roundel logo. The videos shows us a current … Continue reading
Since we just posted some bits from BMW’s history, we decided to stay on the topic and talk about the ///M logo, the three stripes that make M branded cars even more recognizable. So, let’s see what we can learn … Continue reading