BMW is becoming more aggressive with their incentive programs. After falling behind Mercedes-Benz in U.S. premium sales, the Munich-based automaker is launching a new incentive that will allow lease customers to have up to three payments waved. The offers are … Continue reading

Leasing is a word frequently used when deciding to purchase a car. It’s an easy way to acquire a vehicle without a huge down payment. But many times you’re paying into a car without ever building equity. But do you … Continue reading

A CNBC report states that more women are under the age of thirty are leasing luxury cars, and among them, BMW stands out with their Joy marketing campaign. BMW’s Joy campaign is targeting women and it has been very successful, … Continue reading

A large percentage of the BMW vehicles we see on the road are being leased rather than financed or cash purchased. In Illinois, based on data from local dealers, we learned that in the past few years, the number of … Continue reading

In a press release today by J.D Power, BMW ranks as the best automotive finance provider that achieved the highest levels of satisfaction. The award is based on scoring the highest points in the following categories: Prime Retail Credit, Retail … Continue reading

If you have been following our blog lately, you are already familiar with the latest news from the auto industry and especially BMW’s strategy for the future. In a recent development, BMW is looking to move away from their car … Continue reading