BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year. BMWNA will being a new brand advertising campaign … Continue reading

Yesterday, the headlines in the marketing world was kept by the separation announcement between BMW and GSD&M Idea City agency, based in Austin. After five years, GSD&M Idea City and BMW are ending their relationship effective December 31st. The split … Continue reading

After five years of love and Joy, GSD&M Idea City and BMW are ending their relationship. The split comes on the heels of the death this summer of BMW’s VP-marketing of North America, Jack Pitney, a longtime advocate for the … Continue reading

We’re happy to see the responses start to roll in from readers on their personal cars and great photos they’ve come across on the web. This week we have a personal contribution from our reader Sheldon with his own 1988 … Continue reading

Last week, we launched our own version of the Joy campaign, the highly controversial marketing gimmick that has stirred up strong feelings among the BMW fans. Our campaign is far from being categorized as marketing, the scope here is to … Continue reading

As many are now aware, BMW is in the process of implementing its new Joy campaign. The campaign, in a broad stroke, will compliment the long-standing “Ultimate Driving Machine” slogan. The essence of Joy and the proceeding campaign is to … Continue reading

I bumped into Dr. Oetker in the frozen food aisle of our local super market. BB: Hello Dr. Oetker, fancy running into you here! DO: Where else would you expect to see me? What’s cooking? BB: Well, the latest buzz … Continue reading