Tag Archives: BMW joy

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“The ultimate driving machine” slogan makes a comback

News | January 6th, 2012 by Horatiu Boeriu

BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new …

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BMWNA official statement on the seperation from GSD&M Idea City

Interesting | October 23rd, 2010 by Horatiu Boeriu

Yesterday, the headlines in the marketing world was kept by the separation announcement between BMW and GSD&M Idea City agency, based in Austin. After five …

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GSD&M Idea Agency and BMW Part Ways After Five Years

Featured Posts, News | October 22nd, 2010 by Horatiu Boeriu

After five years of love and Joy, GSD&M Idea City and BMW are ending their relationship. The split comes on the heels of the death …

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Episode 3: BMWBLOG’s Joy Campaign

Featured Posts, Others | April 17th, 2010 by Andrew

We’re happy to see the responses start to roll in from readers on their personal cars and great photos they’ve come across on the web. …

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Episode 2: BMWBLOG’s Joy Campaign

Interesting | April 10th, 2010 by Andrew

Last week, we launched our own version of the Joy campaign, the highly controversial marketing gimmick that has stirred up strong feelings among the BMW …

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BMWBLOG’s Joy Campaign

Featured Posts | April 2nd, 2010 by Andrew

As many are now aware, BMW is in the process of implementing its new Joy campaign. The campaign, in a broad stroke, will compliment the …

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Interview: Dr. Oetker Speaks of Joy

Others | February 22nd, 2010 by Hugo Becker

I bumped into Dr. Oetker in the frozen food aisle of our local super market. BB: Hello Dr. Oetker, fancy running into you here! DO: …

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