Tag Archives: BMW joy

the ultimate driving machine12 750x500 The ultimate driving machine” slogan makes a comback

“The ultimate driving machine” slogan makes a comback

News | January 6th, 2012 by Horatiu Boeriu

BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new …

784965823 750x500 BMWNA official statement on the seperation from GSD&M Idea City

BMWNA official statement on the seperation from GSD&M Idea City

Interesting | October 23rd, 2010 by Horatiu Boeriu

Yesterday, the headlines in the marketing world was kept by the separation announcement between BMW and GSD&M Idea City agency, based in Austin. After five …

25007 10150142292820043 407584185042 11680897 5476863 n 720x500 GSD&M Idea Agency and BMW Part Ways After Five Years

GSD&M Idea Agency and BMW Part Ways After Five Years

Featured Posts, News | October 22nd, 2010 by Horatiu Boeriu

After five years of love and Joy, GSD&M Idea City and BMW are ending their relationship. The split comes on the heels of the death …

 Episode 3: BMWBLOGs Joy Campaign

Episode 3: BMWBLOG’s Joy Campaign

Featured Posts, Others | April 17th, 2010 by Andrew

We’re happy to see the responses start to roll in from readers on their personal cars and great photos they’ve come across on the web. …

4093142409 8974d7dd1f Episode 2: BMWBLOG’s Joy Campaign

Episode 2: BMWBLOG’s Joy Campaign

Interesting | April 10th, 2010 by Andrew

Last week, we launched our own version of the Joy campaign, the highly controversial marketing gimmick that has stirred up strong feelings among the BMW …

bmwblog joy 750x500 BMWBLOGs Joy Campaign

BMWBLOG’s Joy Campaign

Featured Posts | April 2nd, 2010 by Andrew

As many are now aware, BMW is in the process of implementing its new Joy campaign. The campaign, in a broad stroke, will compliment the …

bmw joy3d 750x500 Interview: Dr. Oetker Speaks of Joy

Interview: Dr. Oetker Speaks of Joy

Others | February 22nd, 2010 by Hugo Becker

I bumped into Dr. Oetker in the frozen food aisle of our local super market. BB: Hello Dr. Oetker, fancy running into you here! DO: …

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