Have you ever wondered how car commercials looked back in the day? What about BMW TV commercials? A new video surfaces on Youtube showing the Isetta, a BMW iconic car. The TV commercial was shots in the 1950s and portrays … Continue reading

Our sister-blog BimmerToday has recently come across a series of funny videos starring BMW Isetta, a symbol of BMW’s Museum. The videos belong to an extensive marketing campaign initiated by the BMW Museum to celebrate the first anniversary of its … Continue reading

Last August (on my since abandoned blog – who doesn’t have an abandoned blog?), I wrote the following: “Look for the Isetta name to pop up more often in the future. BMW is building a ‘sub-brand’ to market extremely efficient … Continue reading

Let’s start the week with something funny: the world’s smallest taxi….or at least that’s what the folks at Car and Driver are telling us. Apparently, a Michigan registered taxi is the smallest one in the world. Nothing exciting so far, … Continue reading

No, this time I am not putting the name Isetta in the same basket with all the Project i rumors, but I rather prefer to focus on something less serious, definitely more fun than all those rumors floating around. I’m … Continue reading

Just a few weeks ago, we reported that BMW will partner up with Fiat and work together on developing a common platform for future models. The fellows at Auto Express are reporting that BMW and Fiat will join their forces … Continue reading

  Back in December 2007, we announced that BMW is looking into the possibility of building an electric car for the U.S market. Just a few months later, a BMW executive reported that BMW might go the electric route for … Continue reading

  Pure speculations at this point, but….it's a possibility. A while ago, we reported that BMW might revive the Isetta and transform it in a small urban mobility vehicle. We know that BMW is already pushing for more eco-cars, so … Continue reading

I am not sure how many of you remember the BMW Isetta which was one of the most successful microcars produced in the post-WWII years. I am not going into the history of Isetta because there are many details and … Continue reading