With BMW’s focus now shifting to technology, alternative fuel and connectivity, you can imagine BMW’s need for a new i Division product. The i Division helped BMW break through into the world of alternative fuel…
BMW is currently one of the most profitable automakers in the world, despite the fact that it moves a quarter of the volume of companies like Toyota and General Motors. BMW’s higher profit margins and…
During a recent interview with ZEIT magazine, BMW CEO Harald Krueger spoke about several things, including his first public speaking of his fainting accident, and they spoke quite a bit about diesel engines, their importance…
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