Tag Archives: BMW i design

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The BMW i design DNA

BMW i | March 1st, 2012 by Horatiu Boeriu

BMW i spells visionary vehicles and a new take on premium mobility that has sustainability very much at heart. Pivotal to the new BMW sub-brand …

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Designing ‘i’ Into the BMW Brand

BMW i, Featured Posts | August 1st, 2011 by Hugo Becker

When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the …

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