BMW i design  

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  • The BMW i design DNA
    In BMW i, on March 1st, 2012

    BMW i spells visionary vehicles and a new take on premium mobility that has sustainability very much at heart. Pivotal to the new BMW sub-brand are alternative drive systems that are specifically conceived for use in the city and dictate … Continue reading

  • Designing  ‘i’  Into the BMW Brand
    In BMW i, Featured Posts, on August 1st, 2011

    When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the task BMW’s design team was given with the new ‘I’ sub-brand. Two differentiators that are … Continue reading