BMW Genius Everywhere  

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  • BMW Genius Program rolls out in the UK
    In News, on May 11th, 2013

    BMW has started the national roll-out of a ‘BMW Genius’ program at UK dealerships following a highly successful pilot scheme in 2012. Each BMW Genius will be steeped in the increasingly sophisticated technologies and personalisation options available from BMW to … Continue reading

  • Meet the “BMW Genius Everywhere” program
    In Interesting, on February 12th, 2013

    At the end of 2013, BMW will introduce to the market the first electric vehicle to emerge under the BMW i umbrella. BMW’s i3 city car will cater to a new demographic therefore presenting new challenges for the brand. Advanced … Continue reading