Luxury car-maker Jaguar and production company Ridley Scott Associates have a released a short film featuring the new Jaguar F-TYPE. The 13-minutes feature reminds us of the BMW films from early 2000s and stars Homeland’s Damian Lewis. Desire was directed by Doctor … Continue reading

To celebrate the launch of the new BMW 1 Series, BMW has teamed up with Picturehouse Cinemas to launch the ‘Origins Film Season’.  The film season starting on 19 September, 2011 has been introduced in conjunction with the advertising campaign … Continue reading

BMW today announced the launch of its short film series titled, “Alter Egos.” Revealing the hidden “alter egos” of personalities such as Donna Karan, Ed Norton, Kevin Bacon, Glenn O’Brien, Tory Burch and David Yurman, the films utilize storytelling to … Continue reading

Maritim Film, an independent producing company, is asking BMW fans around the world to submit videos of their BMW, MINI or Rolls Royce. The subject of the story is “People who love their cars and what their brand stands for”. … Continue reading

BMW Unscripted is a series about people, talking about their life, passion and joy with the brand BMW. The video campaign is handled by BMW’s global advertising agency, IdeaCity and it is produced and directed by Digital Kitchen. In a … Continue reading

Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos. A form of branded content, all eight films featured popular filmmakers from across the globe, starred … Continue reading

BMW makes a comeback onto the big screen. In the upcoming movie “Ghost Writer”, BMW X5 takes the centerstage along with the stars Pierce Brosnan and Ewan McGregor. Brosnan has already been acquainted with the BMW cars, thanks to his … Continue reading

After a warm reception with the first film Ambush, BMW Films introduced Chosen to the online community. Chosen tells the story of The Driver picking up a young child exiting a boat from China. The Driver, played by Clive Owen, … Continue reading

BMW’s marketing and advertising have never been a group to let an audience down. Across the years, BMW have provided innovative ways in which to present their message of the Ultimate Driving Machine and despite having a number of global … Continue reading