Light design is an important part of the BMW design. Over the years it changes, but always remains an unmistakable characteristic of BMW cars. The double round circles at the front of any BMW are a true icon of the … Continue reading

The Automotive Brand Contest – a prestigious international design competition – saw the German Design Council acknowledge projects by the BMW Group with a total of 48 awards. BMW Group Design was named a winner 11 times. In the Exterior … Continue reading

Over the years, the styling of MINI cars has produced a host of design icons which have become synonymous with the brand as a whole and, in some cases, signature features of individual models. Collectively, these iconic elements have helped … Continue reading

The design process enjoys a high profile at the BMW Group. Ideas and visions for the future of mobility are proffered by the company as a whole before being turned into reality within a clearly structured framework. To this end, … Continue reading

DrivesTv.com brings us an exciting video of BMW design and its talented designers. At the Detroit Auto Show, Jim Perry of DrivesTV sat down with Adrian Van Hooydonk, BMW Chief Designer, Karim Habib, Head of Exterior Design and Christoper Weil, … Continue reading

No fewer than six BMW Group models have received the prestigious 2011 GOOD DESIGN(TM) Award: the BMW 6 Series Convertible, the BMW 6 Series Coupe, the BMW 1 Series M Coupe, the BMW ActiveE, and the two motorcycle models BMW … Continue reading

BMW has never been caught sitting on their hands when it comes to improving upon the class-founding 3 Series. Now in its sixth generation, the F30 3 series had big shoes to fill. The E90 it replaces was a fine … Continue reading

BMW has scooped up no fewer than three of the coveted awards presented by the German Design Council in the Automotive Brand Contest, the new international brand and design competition launched this year. The winner of the “Architecture & Events” … Continue reading

This always happens. One iteration of a BMW ceases production and another takes its place. But the changes are almost always met with resistance; the replacement is hailed as “not as good”, “not as aggressive,” or “doesn’t look like a … Continue reading