Tag Archives: BMW advertising

jaguar bmw breakfast 750x500 Jaguar says: Were having BMW, Audi and Mercedes for breakfast

Jaguar says: We’re having BMW, Audi and Mercedes for breakfast

News | November 11th, 2014 by Horatiu Boeriu

Jaguar is getting clever again with their advertising campaigns. Led by Jaguar Canada and Y&R ad agency, the new campaign launches under the slogan “Devour …

bmw m4 convertible ad 750x500 UK: BMW M4 Convertible ad banned for encouraging “unsafe driving”

UK: BMW M4 Convertible ad banned for encouraging “unsafe driving”

BMW M4 | October 16th, 2014 by Horatiu Boeriu

In the UK, a video ad for the BMW M4 Convertible has been banned for encouraging “unsafe driving.” The Advertising Standards Authority said BMW’s commercial …

Global launch campaign for BMW i8 02 750x500 BMW i8 marketing campaign caters to technophiles

BMW i8 marketing campaign caters to technophiles

BMW i | September 22nd, 2014 by Horatiu Boeriu

BMW i8 is the Bavarians’ most technologically advanced vehicle they have ever built. The hybrid sportscar has not only been praised for its looks, and …

Global launch campaign for BMW i8 02 750x500 BMW i8: 300,000 EUR advertising cost per car sold?

BMW i8: 300,000 EUR advertising cost per car sold?

BMW i | August 14th, 2014 by Horatiu Boeriu

According to the German trade journal Advertising & Sell, BMW has invested no less than 16.6 million euros in the first half of 2014 for …

nissan amber Tasteful or Tasteless? Ads that use sex to sell cars

Tasteful or Tasteless? Ads that use sex to sell cars

Interesting | May 1st, 2011 by Horatiu Boeriu

Sex sells. It has been proven over and over again, and it is used across many industries and advertising mediums. But when do you cross …

bmw flash projection 750x451 Video: How BMW was able to imprint logo into viewers minds

Video: How BMW was able to “imprint” logo into viewers ‘minds’

Motorrad | December 25th, 2010 by Horatiu Boeriu

The video below shows the BMW advertising machine at its best. Aside from experimenting with 3D commercials, BMW has managed to push themselves even further …

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