BMW is once again engaging the bimmer community. In an email sent out to its customers, BMW of North America seeks out BMW 3 Series owners that would like to star in a commercial. Here is the email that went … Continue reading

Efficient dynamics, high performance, fuel efficiency; you can have it all when you drive a BMW M. Some people say it’s having your cake and eating it too. BMW says it’s the Ultimate Driving Machine. In a new ad, BMW … Continue reading

BMW’s latest full-length global TV spot “Feeling Remains” captures the feeling of how driving a BMW never leaves you. BMW is looking to connect the feelings and emotions of their cars with consumers looking for the ultimate driving thrill. Here … Continue reading

Instead of directly selling to the consumer, BMW decided to create a new series of video commercials that highlight some of the benefits BMW owners get to enjoy after purchasing a new car. The two recently launched ads remind us … Continue reading

A team of BMW enthusiasts from Chicago created an independent and unique BMW commercial. The car featured in the ad? The E90 335xi. The one minute video ad was shot in Chicago and Wisconsin over the course of two weekends. … Continue reading

Dan Creed, Marketing VP for BMW of North America, recently sat down with Jennifer Rooney of Forbes to discuss BMW’s 2012 marketing plan. In August 2011, BMW named NY-based Kirshenbaum Bond Senecal + Partners (KBS+P) as its new lead creative … Continue reading

BMW of North America Unveils Six Playful Digital Shorts as Part of National Advertising Campaign Launching the All-New BMW 3 Series, Including One Appearing in a New York Tri-State Area Ad During Super Bowl XLVI “The Big Grab,” will also … Continue reading

Advertising Agency Grey West, the same ad shop responsible for the Sony Ericsson Open in Miami, reintroduces us to the “Ultimate Driving Machine” slogan through a new 5 Series ad. After the controversial “Joy” campaign, BMW returns to its roots … Continue reading

BMW returned after ten years to the Super Bowl “ad game” and based on initial consumer reactions, the impact was quite positive. While the first ad featured, as expected, the new BMW X3, the second 30 seconds commercial focused on … Continue reading