Earlier this year, BMW launched a new series of short films. Directed under the title BMW Documentaries – Wherever You Want To Go, the four chapters focus on future mobility and sustainability. The online documentaries run between 4 and 10 … Continue reading

“How We’ll Learn To Stop Worrying And Love The Future,” the fourth and final chapter of BMW Documentaries’ groundbreaking web series Wherever You Want To Go, launches today at bmwactivatethefuture.com. In this finale, the experts are asked a simple, yet … Continue reading

Third Installment From BMW Documentaries, “Reinventing Mobility,” Launches Online Today, Explores the Conflicts Between The Automobile as a “Rad Ride” and The Automobile as Efficient Transportation “Reinventing Mobility,” chapter three of the BMW Documentaries Film series Wherever You Want To … Continue reading

BMW releases the second installement of their latest documentary Wherever You Want To Go. Press Release: “The Future Just Isn’t What It Used To Be,” chapter two of the BMW Documentaries Film series Wherever You Want To Go, premieres today online … Continue reading

On January 21st, BMW launched their latest marketing initiative around future mobility and sustainability: BMW Activate The Future. In a series of four short films, BMW will begin promoting its upcoming ActiveE electric car. Instead of choosing the now classic … Continue reading

A new BMW documentary went live today. In a series of four short films, BMW will begin promoting its upcoming ActiveE electric car. Instead of choosing the now classic TV advertising, BMW decided to turn to the online medium and … Continue reading