Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading

adrian van hooydonk

BMW Group Design wins 14 awards in the Automotive Brand Contest 2012
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In News, on August 3rd, 2012

The Automotive Brand Contest – a prestigious international design competition – saw the German Design Council acknowledge projects by the BMW Group with a total of 48 awards. BMW Group Design was named a winner 11 times. In the Exterior … Continue reading
Design Talk with Adrian van Hooydonk and Olga Polizzi, Director of Design at Rocco Forte Hotels
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In News, on June 14th, 2012

Host: I guess we could start by addressing the evolutionary process in design. You’re constantly involved in design. Where is your starting point? Olga Polizzi: It’s always quite difficult when you’re starting a new hotel. We’ve got hotels from Manchester … Continue reading
Designtalk „Light – Magic – Technology“ with Adrian van Hooydonk and Paul Cocksedge
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In Interesting, on June 14th, 2012

Adrian van Hooydonk about light in car design. “Today, our customers expect the cars to work very well but they buy our products for something else, something that is more emotional. With the lamps, we have reached that level where … Continue reading
A portrait of Anders Warming, Head of MINI Design
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In Interesting, on March 1st, 2012

Since December 2010, Anders Warming has held the post of Head of MINI Design. His career path has been the realisation of a childhood dream: Warming never wanted to do anything else but design cars. Barring a short gap, Danish-born … Continue reading
Driven by Design. A portrait of Adrian van Hooydonk
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In Interesting, on March 1st, 2012

Since February 2009, Adrian van Hooydonk has been in charge of all the design teams in the BMW Group. This means he is responsible for the design of a large number of cars, motorcycles and other objects every year. Hailing … Continue reading
The design process at the BMW Group
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In Interesting, on March 1st, 2012

The design process enjoys a high profile at the BMW Group. Ideas and visions for the future of mobility are proffered by the company as a whole before being turned into reality within a clearly structured framework. To this end, … Continue reading
Video: BMW Design – It Starts with a Sketch
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In Videos, on January 27th, 2012

DrivesTv.com brings us an exciting video of BMW design and its talented designers. At the Detroit Auto Show, Jim Perry of DrivesTV sat down with Adrian Van Hooydonk, BMW Chief Designer, Karim Habib, Head of Exterior Design and Christoper Weil, … Continue reading
Exclusive Video Interview: Adrian Van Hooydonk on BMW design philosphy
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In Featured Posts, Videos, on January 18th, 2012

At the recent Detroit Auto Show, BMWBLOG’s Managing Editor Shawn Molnar sat down for an interview with Adrian Van Hooydonk, Director of design at BMW Group. Van Hooydonk is a well known designer, not only in the BMW and automotive … Continue reading
Video: Adrian Van Hooydonk talks about the new 3 Series
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In 3-Series, on January 11th, 2012

BMW Director of Design, Adrian Van Hooydonk, attended the 2012 Detroit Auto Show and went on camera to explain the design of the new BMW 3 Series. BMWBLOG also sat down with Van Hooydonk for an exclusive interview and our … Continue reading