BMW, the Official Mobility Partner of the United States Olympic Committee, today announced the completion of its second vehicle-to-athlete technology transfer project, a first-of-its-kind motion tracking system that will analyze a swimmer’s form and technique. The system, provided by BMW … Continue reading

LOCOG and BMW, Official Automotive Partner to the London 2012 Olympic and Paralympic Games, today revealed full details of the London 2012 fleet. Set to play an essential role in delivering a successful Games, LOCOG’s deployment plans for the low-emission, … Continue reading

BMW Group, the Official Automotive Partner to the London 2012 Olympic & Paralympic Games, has now delivered the first 40 vehicles that will be used for this summer’s Olympic and Paralympic Games in London. The newly-liveried vehicles will form part … Continue reading

MINI, official partner of Team GB and ParalympicsGB, has unveiled its new London 2012 special, limited edition models to celebrate the monumental London 2012 Olympic Games. There will be just 2,012 of these special edition models built, which are available … Continue reading

BMW Group has today handed over the first vehicle to the London Organising Committee of the Olympic Games (LOCOG) to support the 2012 Games – and it’s a bicycle. Global Sales and Marketing Director for BMW Group, Ian Robertson, handed … Continue reading

Press Release: BMW Group announced today that it will be the exclusive foreign brand automotive advertiser for NBC Universal’s broadcast of the London 2012 Olympic Games. This agreement marks the first time that NBC Universal has granted foreign automotive exclusivity … Continue reading