Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading

2012 BMW ActiveE

BMW Debuts Eight Video Shorts Chronicling the Lives of Electric Vehicle Owners
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In Videos, on June 29th, 2012

Eight fascinating video shorts, collectively titled “The Electronauts: And We’re Off,” chronicling the lives of BMW of North America’s pioneering electric vehicle owners – the BMW Electronauts – made their debut on BMWActivateTheFuture.com. The BMW Electronauts are comprised of 700 … Continue reading
Recruitment process for BMW ActiveE-Now Open
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In ActiveE, on January 21st, 2012

Beginning today, the recruitment process for the highly anticipated all-electric BMW ActiveE is open in the metropolitan markets of Boston, Hartford, New York, Los Angeles, Sacramento, San Diego, and San Francisco. The BMW ActiveE is available by lease only at … Continue reading
BMW Delivers First All-Electric ActiveE in the US
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In ActiveE, on January 14th, 2012

BMW today delivered the first all-electric ActiveE in the US and began the next chapter in its electromobility strategy. Ludwig Willisch, President and CEO of BMW of North America presented the keys to a BMW ActiveE to Tom and Meredith … Continue reading
First Drive: 2012 BMW ActiveE
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In Featured Posts, Test Drives, on November 5th, 2011

I have to take back everything I’ve ever said about electric vehicles. Being the hardcore BMW enthusiast that I am, I was skeptical about anything EV, even a model wearing the famous Roundel. Just a few months ago, I volunteered … Continue reading
InsideLine: First Drive 2012 BMW ActiveE
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In ActiveE, on October 13th, 2011

InsideLine gets behind the wheel of the 2012 BMW ActiveE. Similar to the MINI E, ActiveE field trial begins first in the United States where selected consumers will have the opportunity to take over a 24-months lease offered by BMWNA … Continue reading
BMW kicks off production of the ActiveE
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In ActiveE, on July 19th, 2011

Just a few years ago, the zero-emission vehicle seemed little more than a dream to Mirco Schwarze, a team leader at the BMW plant in Leipzig. Then he started working on it. Now, just a couple of years later, the … Continue reading
Photos: BMW ActiveE Electric Vehicle at BMW Manhattan
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In ActiveE, on April 20th, 2011

To emphasize the importance of New York City for BMW, the Munich-based company held its annual press conference for the NYC Auto Show at the factory-owned store in Manhattan. In front of several journalists and media representatives, BMW unveiled their … Continue reading
Richard Steinberg, Manager, Electric Vehicle Operations and Strategy presents the BMW ActiveE
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In ActiveE, on March 5th, 2011

Richard Steinberg, Manager, Electric Vehicle Operations and Strategy at BMWNA, presents the upcoming BMW ActiveE. The production vehicle was recently unveiled at the 2011 Geneva Motor Show and a pilot kicks off in summer of 2011 in the United States. … Continue reading
2011 Geneva: World Premiere – BMW ActiveE
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In Auto Shows, on March 1st, 2011

Another vehicle to make its public debut at the 2011 Geneva Motor Show is the 2012 BMW ActiveE. Just like the MINI E, the BMW ActiveE is a conversion car, an electric vehicle based on the body shell of a … Continue reading