Earlier this year, we were the first auto publication to attempt an obvious and highly-awaited comparison: the new BMW Z4 against the Mercedes SLK, Porsche Boxter and the Audi TT. Our comparison was simply based on “looks” and was intended … Continue reading

After months of equal agony and excitement, I have finally had the opportunity to spend some much needed time behind the wheel of the new 2009 BMW Z4. While my goal has always been to drive the higher-end model, sDrive35i, … Continue reading

Most of the major auto publications are slowly starting to roll out their BMW Z4 reviews, Car and Driver was the first one to satisify our curiosity, followed shortly by Jalopnik and today, we have our really close friends at … Continue reading

Shortly after AC Schnitzer revealed some of their future upgrades on the 2009 BMW Z4, the other famous German tuner Hamann follows with their own version of Z4 wheels. While we expect to see a full package for the new … Continue reading

BMW sought an innovative approach for the launch of the all-new BMW Z4 Roadster, and had to look no further than its rich legacy of commitment to art for inspiration. The result, an aesthetically powerful marketing campaign entitled “Expression of … Continue reading

The first 2009 BMW Z4 reviews are starting to come out, shortly after the press launch that took place yesterday in California. While we’re still waiting for our turn to drive the new roadster, we can’t let you wait and … Continue reading

The first BMW Z4 models are starting to arrive at U.S. dealerships across the country. Yesterday we attended the BMW Z4 Press Conference and the general consensus was that we should see the new roadster at all the U.S. dealerships. … Continue reading

The first BMW Z4 test drives are starting to come out. With a couple of weeks left before the first Z4 models will hit the dealers’s showrooms, many auto publications are preparing their reviews. This week, the folks at Car … Continue reading

It has been exactly four months since the new, redesigned 2009 BMW Z4 has been unveiled. Designed by two females, Juliane Blasi and Nadya Arnaout, the Z4 Roadster shines with its evolutionary design. Comparing the new Z4 with the previous … Continue reading