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World Premiere: MINI Rocketman

Featured Posts, MINI | February 22nd, 2011 by Horatiu Boeriu

The long-time rumored mini-MINI makes its world debut today when the Oxford-based company unveils the new MINI Rocketman Concept. The urban-oriented vehicle will make its …

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BMW Documentaries: “How We’ll Learn To Stop Worrying And Love The Future”

Videos | February 22nd, 2011 by Horatiu Boeriu

“How We’ll Learn To Stop Worrying And Love The Future,” the fourth and final chapter of BMW Documentaries’ groundbreaking web series Wherever You Want To …

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G-Power BMW M5 Touring

BMW M5 | February 22nd, 2011 by Horatiu Boeriu

Earlier this month, German tuner revealed the M5 HURRICANE RS, a vehicle based on the E60 BMW M5 Touring wagon that hits 359 km/h (224 …

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MWDesign Project: BMW E89 Z4 “White Flame”

3-Series | February 22nd, 2011 by Horatiu Boeriu

Canadian tuning shop MWDesign reveals their latest project titled “White Flame”. The tuning company used as basis for their project a BMW E89 Z4 and …

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Behind the design of the new BMW sub-brand

BMW i | February 22nd, 2011 by Horatiu Boeriu

Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will …

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BMW launches “i Ventures” fund in NYC, signed 1st strategic partnership

News | February 21st, 2011 by Horatiu Boeriu

Today, BMW Group announces a new sub-brand: “i”. Along with the official announcement of the new series of electric vehicles, BMW also launches a venture …

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BMW i – BORN ELECTRIC

BMW i | February 21st, 2011 by Horatiu Boeriu

Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring …

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