Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading

Racing

The Making of the 12 Hours of Sebring Commercial
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In Racing, on March 20th, 2010

BMW is a company known for successful, succinct advertising campaigns. In fact, BMW would not be themselves without a clever yet interesting ad – whatever their message may be. However, sometimes even more interesting than the ad itself is how … Continue reading
Eric Riehle, Manager BMW Performance Parts, interviewed by Bimmerpost
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In Racing, on March 20th, 2010

A member of the forum Bimmerpost, vgame64, sat down with BMW’s latest manager in their BMW Performance department, Eric Riehle. Back in 2007, BMW USA announced the release of its new line of BMW Performance parts that can enhance the … Continue reading
BMW Rahal Letterman Qualifying Result – 12 Hours of Sebring
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In Racing, on March 20th, 2010

The BMW Rahal Letterman Racing Team completed an intense week of pre-race preparations and practice with a bittersweet qualifying result for the 58th running of the American Le Mans Series 12 Hours of Sebring. The No. 92 and No. 90 … Continue reading
BMW Rahal Letterman Racing Team Launches 2010 Season at Sebring
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In Racing, on March 15th, 2010

The BMW Rahal Letterman Racing Team takes the green flag for the 2010 season of the American Le Mans Series at the 58th annual 12 Hours of Sebring on March 20th. The team has entered two BMW M3s, each competition-hardened … Continue reading
Video: “Joy is Racing.” BMW M3 GT at Sebring
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In Featured Posts, Racing, on March 11th, 2010

BMW NA Motorsport releases a new video of the BMW M3 GT at Sebring. Titled “Joy is Racing”, the new footage takes us behind the stage of the BMW Rahal Letterman Racing Team and gives us a glance at what … Continue reading
BMW offers Motorsport parts through U.S. dealers for the first time
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In Racing, on March 11th, 2010

These are the type of news that should excite many BMW enthusiasts. BMW USA announces that for the first time ever in the United States, you can purchase authentic BMW Motorsport parts select BMW dealerships. For those of that are … Continue reading
12 Hours of Sebring – Shakedown
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In Featured Posts, Racing, on March 10th, 2010

It was dark, humid, and overcast when I started the day at 6AM in Sebring, Florida. However, by the time I was showered and dressed at 6:45AM I could already hear the roar of high-powered machinery echoing across the flat … Continue reading
More photos & information on BMW Z4 and Alpina B6 in FIA GT3 2010
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In Racing, on March 6th, 2010

Tired of the BMW Z4 GT3? Well, we’re not yet, so we’ll continue with new information and photos. Paris hosted the pre-season FIA GT3 launch event. Next to the BMW Z4 GT3, some of its competitors were on display as … Continue reading
More high-res pictures of the BMW Z4 E89 after GT3 regulations
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In Featured Posts, Racing, on March 5th, 2010

After last week’s photos of the BMW Z4 GT3, we return again with new high resolution shots of the FIA approved car. BMW Z4 GT3 is an addition to the BMW product range and offers drivers and teams the opportunity to compete … Continue reading