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BMW i

Global launch campaign for BMW i8-02

BMW i8: 300,000 EUR advertising cost per car sold?

BMW i | August 14th, 2014 by Horatiu Boeriu

According to the German trade journal Advertising & Sell, BMW has invested no less than 16.6 million euros in the first half of 2014 for …

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German rescue teams tested the carbon-fiber-cell of the BMW i3

BMW i | August 14th, 2014 by Horatiu Boeriu

How safe is the BMW i3 in the worst case of a crash or other incidents? With its carbon passenger cell, the electric car not …

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Another BMW i8 vs. Tesla Model S Comparison

BMW i | August 12th, 2014 by Horatiu Boeriu

Edmunds.com also publishes their own comparison review of the BMW i8 and Tesla Model S. Earlier today we saw MotorTrend delivering a similar article. Here …

Mirable Pick Up Day

Born Electric Guest Blogger: Meet Christopher from Massachusetts

BMW i | August 11th, 2014 by Tom Moloughney

Hi, my name is Christopher and and I was born electric on August 6, 2014. In retrospect, my ending up behind the wheel of BMW’s …

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Comparison: 2014 Tesla Model S P85+ vs. 2014 BMW i8

BMW i | August 11th, 2014 by Horatiu Boeriu

MotorTrend takes the new 2014 BMW i8 and compares it against “the reigning green-car champ” high-performance, fully electric Tesla Model S P85+. The top-of-the-line P85 …

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BMW i8 EPA Rating: 15 Miles Electric Range , 76 MPGe, 28 MPG

BMW i | August 9th, 2014 by Horatiu Boeriu

The U.S. EPA has released the official figures for the new BMW i8: electric range – 15 Miles, MPGe – 76 miles and MPG combined …

2015 BMW i8 Pebble Beach Concours d'Elegance Edition

2014 BMW i8 Concours d´Elegance Edition in Frozen Grey

BMW i | August 9th, 2014 by Horatiu Boeriu

In celebration of the US arrival of the BMW i8, the world’s most innovative sports car, a one-of-a-kind 2014 BMW i8 Concours d’Elegance Edition will …

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