MINI

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BMW’s MINI brand gets new logo, new goals and strategy

MINI | June 25th, 2015 by Horatiu Boeriu

The BMW Group is realigning the MINI brand’s product and brand strategy. At the world premiere of the new MINI Clubman in Berlin, Peter Schwarzenbauer, …

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First videos with new MINI Clubman – Videos

MINI | June 25th, 2015 by Horatiu Boeriu

The new MINI Clubman made its world debut earlier today, just a few months before its auto show debut in Frankfurt. In its third-generation, the …

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Three generations MINI Clubman

MINI | June 24th, 2015 by Horatiu Boeriu

In 1969, under the ownership of British Leyland, the Mini was given a facelift by stylist Roy Haynes. The restyled version was called the Mini …

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The Design of the new MINI Clubman

MINI | June 24th, 2015 by Horatiu Boeriu

In 2007, MINI wrote a new chapter in the brand’s history when it extended the product family by a vehicle concept that was both innovative …

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MINI announces a shift in product and brand strategy

MINI | June 24th, 2015 by Nico DeMattia

BMW has announced a bit of a shift in the MINI product and brand strategy

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2016 MINI Clubman – World Premiere

MINI | June 24th, 2015 by Nico DeMattia

After the introduction to the first ever four-door MINI Cooper this year, BMW is going to continue to upgrade its British marquee for the 2016 …

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MINI Gentleman’s Collection at Pitti Uomo

Lifestyle, MINI | June 17th, 2015 by Horatiu Boeriu

To drive a MINI is to make a statement. To wear MINI is now equally so. On the occasion of the 88th Pitti Uomo, MINI …

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2015 MINI Clubman: Indirect Teaser Video

MINI, Videos | June 16th, 2015 by Horatiu Boeriu

At the 2015 Frankfurt Auto Show, BMW will unveil the new F54 MINI Clubman. The quirky MINI already evokes a lot of interest from customers …

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MINI Superleggera Vision has yet to be approved

MINI | June 16th, 2015 by Horatiu Boeriu

Peter Schwarzenbauer, Member of the Board of Management of BMW AG, says that no decision on the MINI Superleggera Vision Concept has been made. “But …

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MINI John Cooper Works F56 in Chili Red

MINI | May 28th, 2015 by Horatiu Boeriu

From France, we bring you a photo gallery of the MINI John Cooper Works F56 sporting the Red Chili paint job matched with black-painted roof, …

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