MINI launches a Facebook page (MINI VS PORSCHE) and has officially challenged Porsche 911 to a race. The MINI contestant, the Cooper S model against Porsche’s 911 Carrera S. The challenge is set to take place on June 22nd at … Continue reading

Richard Aucock recently published an interesting comparison between two unusual rivals: MINI and Nissan. The latest model coming out of the Oxford’s plant, Countryman, is already shaping up as being a strong contender in the small crossover segment, a segment … Continue reading

Once again, our close friend Richard Aucock brings us an analysis of all things BMW or..in this case, MINI. Present at the MINI Countryman media launch in Austria, Richard had the opportunity to explore and analyze MINI’s latest and adventurous … Continue reading

The fellows over at Winding Road had the opportunity to spend some exciting time behind the wheel of the new MINI Countryman. Due to launch later this year in Europe and early 2011 in the U.S., the Countryman represents MINI’s … Continue reading

MINI USA plans one of the biggest nationwide rallies. The event, known as MINI Takes The States, kicks off in five cities across the country, Atlanta, Chicago, Los Angeles, New York, and San Francisco and it expects over 10,000 particpants. … Continue reading

If BMW excels at engineering, MINI is an icon when it comes to automotive marketing, or shall we say, viral marketing. Their online and offline advertising campaigns are “fresh”, innovative and entertaining, and their message almost always appeal to its … Continue reading

Press Release: With the addition of the MINI Countryman as the fourth variant in its model family, MINI is taking the inimitable MINI feeling into a new dimension. The MINI Countryman crossover bridges the gap between the classic MINI concept and … Continue reading

Our friend Donald over at Autospies “cornered” the MINI Product manager Vincent Kung and managed to get a video review of the new MINI Countryman. Back in Geneva, MINI has entered a new era. According to MINI, the Countryman is … Continue reading

A month ago, the MINI E Race became the first electrically-powered vehicle to tame the legendary Nürburgring-Nordschleife at race speed. Now the BMW Group is about to repeat this tour de force before the massed ranks of spectators at the … Continue reading