MINI

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Opposite Lock: An Oral Autobiography

MINI | February 19th, 2013 by Shawn Molnar

After spending some time with him over dinner and drifting around select mountain roads, Rauno Aaltonen captured our minds and our hearts. Few men live …

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MINI makes its debut as official partner of the exclusive Warner Music Group

MINI | February 16th, 2013 by Horatiu Boeriu

It was MINI’s first appearance as the official partner of the Warner Music Group Grammy after party held in Hollywood February 10, 2013 following the …

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MINI continues to expand its all-wheel-drive range

MINI | January 31st, 2013 by Horatiu Boeriu

Driving fun will always be a MINI forte; its agile handling – aka “go-kart feeling” – has long been a hallmark of its character. Sophisticated …

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2013 NAIAS: MINI’s JCW Paceman Turns Heads (And Corners Rather Well)

MINI | January 26th, 2013 by Shawn Molnar

I had an absolutely brilliant time behind the wheel of a prototype JCW Countryman on snowy Austrian alpine roads last winter. The first-ever all-wheel-drive John …

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2013 NAIAS: MINI’s JCW GP Makes a Detroit Cameo

MINI | January 26th, 2013 by Shawn Molnar

What a pleasure it is to set eyes upon – nay, to sit in MINI’s all-new JCW GP sports car. This, friends, is the stuff …

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The MINI Clubman Bond Street & MINI Clubman Hyde Park

MINI | January 24th, 2013 by Horatiu Boeriu

While fashion statements come and go, authentic style is here for the duration. As a one-off in the premium small car segment, the MINI has …

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MINI Paceman “Design with Bite” campaign

MINI | January 21st, 2013 by Horatiu Boeriu

The cross-media “Design with Bite” launch campaign for the new MINI Paceman is now underway with three online videos that provide an initial foretaste of …

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The Italian Job or Fiat’s Flattery

MINI | January 21st, 2013 by Hugo Becker

Those of a certain age, that certain age being OLD, remember seeing the original Italian Job in the theater. In the movie an all star …

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MINI takes a look back over the most successful year in the brand’s history

MINI | January 11th, 2013 by Horatiu Boeriu

The British premium small car manufacturer MINI can look back on an eventful year marked by new sales records, successful model launches and expansion into …

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Houston Issues Ticket To A MINI Cooper Parked On A Wall

MINI | January 10th, 2013 by Horatiu Boeriu

MINI’s advertising campaigns have always been  known for being bold and fun, and this latest attempt to promote the brand follows the exact same steps. …

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