Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading

MINI

Lessons learned after 150,000 kilometers with the MINI E pilot
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In MINI, on August 19th, 2010

After a year of gathering field experience with the MINI E pilot in Germany, it is time for an interim conclusion. With 15 electrically driven MINI vehicles, the Munich field test was the smallest one in BMWs ongoing usability tests … Continue reading
MINI reveals Countryman print ads
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In MINI, on August 17th, 2010

Along with the online video campaign, MINI also brings out the Countryman print ads. As expected, the ads deliver concise messages, vertical and easy to remember. The Countryman represents MINI’s latest bet in the crossover segment and this is the … Continue reading
MINI Countryman TV Commercial: Marketing at its best
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In MINI, on August 17th, 2010

If there is one thing that we love more about the MINI other than its fun-to-drive vehicles, are the great marketing campaigns coming from the Oxford-based company. MINI has always appealed to a younger crowd, funky in a way, yet … Continue reading
Autoblog drives the 2011 MINI Countryman
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In MINI, on August 13th, 2010

Autoblog gives us one of the first reviews of the new 2011 MINI Countryman. According to MINI, the Countryman is “a new dimension” and “genuine crossover that bridges the gap between the classic concept of the MINI and a modern … Continue reading
Ultimate Photo Gallery: 2011 MINI Countryman
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In MINI, on August 8th, 2010

In March 2010, MINI has entered a new era at the Geneva Motor Show with their first crossover vehicle: MINI Countryman. According to BMW, the Countryman is “a new dimension” and “genuine crossover that bridges the gap between the classic … Continue reading
Ultimate Photo Gallery: 2011 MINI family
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In MINI, on August 8th, 2010

Earlier this month, MINI unveiled their refreshed lineup for 2011. The MINI, MINI Clubman and MINI Convertible went through a mild facelift, including additional engine variants. The next model to join the MINI family is the Countryman crossover which will … Continue reading
Las Vegas casino booted a suspicious looking MINI Countryman test mule
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In MINI, on August 4th, 2010

Car prototype testing seems to become an adventure these days. After the BMW X3 NYC bomb scare, here comes the smaller brother, the MINI Countryman, creating some panic amongst Las Vegas Casino security personnel. According to a tip going to Jalopnik, Security … Continue reading
Sebastian Vettel drove the new MINI Countryman
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In MINI, on July 31st, 2010

Red Bull Racing driver and Formula 1 youngest star Sebastian Vettel had a chance to spend some time with the new MINI Countryman. Vettel, a Formula BMW graduate, won the Formula BMW ADAC Championship title in 2004 with a record … Continue reading
Autocar drives the MINI Cooper S Countryman ALL4
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In MINI, on July 30th, 2010

Autocar UK reviews the 2011 MINI Cooper S Countryman, the top model of the new crossover family. Here is an excerpt from their review: What’s it like? An odd’un. First off, it feels noticeably bigger than a regular Mini, and … Continue reading