BMW to build the Megacity Vehicle at Leipzig Plant

News | February 23rd, 2010 by Horatiu Boeriu

BMW has just confirmed our suppositions from last week: the future Megacity Vehicle will be built at the Leipzig plant. The center piece of the …

BMW DesignworksUSA is “#1 Most Innovative Company in Design”

News | February 19th, 2010 by Horatiu Boeriu

Fast Company magazine, the American address to look at when searching for trends in the business of innovation, has ranked BMW Group DesignworksUSA as the …


AutomotiveNews: “BMW leads in U.S. true-luxury for 2009″

News | February 17th, 2010 by Horatiu Boeriu

John Teahen Jr., senior editor of Automotive News, publishes a report that without a doubt will cause some controversy on here. His report focuses on …

2010 BMW 7 Series interior

BMW 7 Series car to supply most parts in lower-priced new 5 Series

Featured Posts, News | February 17th, 2010 by Horatiu Boeriu

A recent report by BusinessWeek confirms our previous suppositions: the new 2011 BMW 5 Series takes advantage of some high-end parts found in the 7 …


BMW introduces Joy campaign to its Olympic marketing efforts

News | February 14th, 2010 by Horatiu Boeriu

BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening …


BMW AG 16.6% sales growth in January

News | February 9th, 2010 by Horatiu Boeriu

The BMW Group began the new year with a strong increase in sales of 16.6%. A total of 82,120 BMW, MINI and Rolls-Royce automobiles were …


BMW Z4 & X1 in Top Ten 2010 World Car And World Performance Car Finalists

News | February 8th, 2010 by Horatiu Boeriu

The countdown has begun in preparation for the 2010 World Car of the Year (WCOTY) and Performance Car of the Year (PCOTY) awards ceremony that …