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BMW to Make Super Bowl Comeback After 10 Years

News | December 3rd, 2010 by Horatiu Boeriu

BMW continues to increase their budget for brand awareness in 2011 and a report by AdAge states that BMW North America is returning to the …

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Quandt Family Renews Pledge As Audi Challenges BMW’s Lead In Luxury Vehicles

News | December 2nd, 2010 by Horatiu Boeriu

Quandt family, BMW’s largest shareholder owns 46% controlling stake and it is very involved in the day-to-day operation through Suzanne Quandt. In a recent statement, …

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BMW Group U.S sales up 27.1 percent in November 2010

News | December 2nd, 2010 by Horatiu Boeriu

The BMW Group in the U.S. (BMW and MINI combined) reported November sales of 22,883 vehicles, an increase of 27.1 percent from the 18,002 vehicles …

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Gert Volker Hildebrand hands over the running of the MINI Design team to Anders Warming

News | December 1st, 2010 by Horatiu Boeriu

Anders Warming, Head of Exterior Design at BMW, takes on a new challenge at the end of this year. Warming will be replacing Gert Volker …

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Ferrari 430 Scuderia and a BMW M6 impounded after 200km/h speeding

News | December 1st, 2010 by Horatiu Boeriu

So what happens when you speed way over the legal speed limit? Nothing other than having your car taken away. Two Canadians tried this on …

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BMW catches ring of workers stealing up to $4 million in parts

News | November 30th, 2010 by Horatiu Boeriu

Several reports went out this week on a possible ring of workers stealing parts from the BMW plant in Munich. BMW has yet to release …

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Sixt Rentals Agree to Purchase 100,000 BMW’s in Germany

News | November 29th, 2010 by Horatiu Boeriu

Sixt Rental is one of the of the major car rental companies in Germany with rental locations throughout Europe and is increasing its presence in …

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ADAC places BMW on third place in AutoMarxX brand ranking

News | November 28th, 2010 by Horatiu Boeriu

German equivalent of AAA, ADAC, publishes their second annual AutoMarxX brand study which consists of individual criteria, brand image, market strength, customer satisfaction, product strength, …

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German advertising agency Mutabor leaves Audi for BMW

News | November 26th, 2010 by Horatiu Boeriu

Hamburg-based design agency Mutabor announces their separation from Audi and moving over its creative team to brainstorm for BMW. After seven years working for VW …

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Siemens Inspiro: BMW Designworks USA helps Metro Design

News | November 24th, 2010 by Horatiu Boeriu

DesignWorksUSA design studio is an independently operating BMW Group subsidiary based in Los Angeles, Singapore and Munich. Their mission statement focuses on creating the coolest …

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