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Update: Former employee takes hostage at BMW’s French headquarters

News | November 8th, 2010 by Horatiu Boeriu

Update: Situation has been resolved without any casualties. An irate former employee customer (as reported by other outlets) took at least two people hostage on Monday …

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By The Numbers: October 2010 Automotive Sales

News | November 7th, 2010 by Horatiu Boeriu

In October 2010, Lexus widened the luxury sales lead over Mercedes-Benz and BMW. For the first time in a decade, Mercedes-Benz is close to toppling …

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BMW Digital Marketing – iAd, iPad and JAGTAG

News | November 6th, 2010 by Horatiu Boeriu

BMW is continuing to push technology and digital components into the company’s marketing activities. Today, BMW of North America announces the first ever user-generated iAd …

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BMW CEO and German Chancellor Angela Merkel at Leipzig Event

News | November 5th, 2010 by Horatiu Boeriu

BMW plant in Leipzig hosted today one of the most important events of the decade. In an official setting, BMW CEO Norbert Reithoffer and German …

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BMW Group builds mobility of the future in Leipzig

News | November 5th, 2010 by Horatiu Boeriu

€ 400 million investment in Megacity Vehicle production. BMW Group to create 800 jobs. Press Release: The mobility of the future is under construction in …

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BMW Group raises earnings forecast for 2010

News | November 3rd, 2010 by Horatiu Boeriu

Press Release: The BMW Group continued to perform extremely well in the third quarter 2010, recording sharp increases in sales volumes, revenues and earnings. Third-quarter …

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BMWNA and MINI USA making personnel changes in marketing

News | November 3rd, 2010 by Horatiu Boeriu

BMW of North America and MINI USA are announcing some personnel changes in their marketing departments. Tom Salkowsky, 40, currently manager of corporate communications for …

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