BMW of North America today announced the naming of MDC Partners’ Kirshenbaum Bond Senecal + partners (kbs+p) of New York City as its lead agency for national brand creative and regional and dealer creative work in the U.S. “Kirshenbaum Bond … Continue reading

Our friends at the Hilton Head Island Concours d’Elegance are putting on a tour d’force of events sure to please every BMW enthusiast this fall! For the 2011 Hilton Head Island Concours d’Elegance and Motoring Festival, BMW will be the … Continue reading

MOG On-Demand Streaming Music Service and BMW to develop in-car integration for on demand music for BMW USA. BMW of North America announced today that it is partnering with MOG to develop a new BMW Apps Certified App, which the … Continue reading

By offering the new free BMW and MINI tyre warranty, the BMW Group is again affirming the confidence and peace of mind offered by the sustainable quality of tyres sold through its dealer network in Germany. Approved tyres bearing the … Continue reading

Munich. BMW ConnectedDrive offers innovative services and features for establishing intelligent networks between the driver, the vehicle and the world at large, enabling BMW customers to enjoy unparalleled comfort, Infotainment and safety while on the road. BMW was the first … Continue reading

Industry-First in Social Navigation Leverages New Communication Channels for BMW Financial Services’ Customers While Driving Brand Loyalty The age of “gamification” has come, and BMW Group Financial Services is bringing this social nuance to its customer base of nearly 1 … Continue reading

BMW kept its position as the world’s top-selling premium brand in July after global sales of the company’s core brand rose 7.1 percent to 108,721 units. Not surprisingly, the fast-growing Audi comes second with 16 percent increase in sales or … Continue reading

BMW announces today a new enhancement to the ConnectedDrive system. The “Text-to-Speech” feature for Facebook and Twitter with their community news and comments (i.e. all Facebook and Twitter messages) now have an associated “play button” that allows those messages to … Continue reading

Munich – August 8, 2011… The BMW Group continued on its successful course as the world’s leading premium car company once again in July with an increase of 7.6% in sales. A total of 129,094 (prev. yr. 119,992) BMW, MINI … Continue reading