The Joy campaign continues and BMW finds new ways to engage its fans and not only. From November 6th to 9th, everyone is invited to join BMW at the Welt center and build a BMW X1 out of 2,000 LEGO … Continue reading

At the SEMA 2009 Show, Local Motors has unveiled a prototype of the Rally Fighter, the off-road racer developed in just 15 months through the innovative crowdsourcing design process. So how is this related to BMW? Well, the four-seater car … Continue reading

BMW has released a new BMW TV app for the iPhone and the iPod Touch. It’s available for free at the App Store. The international video platform BMW TV provides contributions for every field of the premium automobile manufacturer and … Continue reading

Probably one of the most recognizable slogans amongst car manufacturers around the globe, BMW’s “The Ultimate Driving Machine” tag line,  has served the Munich based company well over the years. Used in North America, the tag line is simple, descriptive, … Continue reading

The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 20,619 vehicles, a decrease of 19.1 percent from the 25,475 vehicles sold in the same month of 2008.  The BMW Group also reported a year-to-date sales … Continue reading

After the post regarding the 320Si, a few of us began to discuss the different merits of the engine and why technologies such as VANOS and Valvetronic were or were not present and even what things we’d like to see … Continue reading

Our friend Jonathan Spira over at the Executive Road Warrior went through an unfortunate accident while driving his new BMW 7 Series. We learned in the past about BMW’s safety measurements implemented in their cars and even more evident in … Continue reading

The new BMW wind tunnel in the north of Munich: a place that can even surprise the much-travelled Sylvie van der Vaart. She sits in a 1987 open-top BMW 3 Series Convertible, authentically dressed in an eighties-style Bordeaux-coloured dress, her … Continue reading

It is an understatement to say that the BMW community is loyal to the brand and its members. BMW has always had a very tight and loyal community following. The members of this community are one of the most helpful … Continue reading