Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading

Interesting

Jalopnik: “Dear BMW, Why Did You Retire the S54B32 Engine?”
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In Interesting, on August 26th, 2010

Jalopnik feels melancholic today and takes us back into BMW’s history, and reminds us of one of the best engines ever produced. The S54B32 was a high-performance engine used in BMW M vehicles. It was featured in the Z3 M … Continue reading
BMW UK launches a specialist winter tire programme
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In Interesting, on August 24th, 2010

Press Release: BMW has launched a specialist winter tyre programme designed to help drivers get the best on-road performance from their car throughout the winter months – regardless of weather conditions. Changing tyres to suit different seasons is already part … Continue reading
WHEELSTO visits STUDIE AG/Base! in Yokohama, Japan
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In Interesting, on August 22nd, 2010

WheelSTO takes another step further into the Japanese tuning world. Next in line, Studie AG inYokohama, Japan. The final stop before Johan@WSTO jumped on the plane back to the states. We saved the best for last, and it was worth … Continue reading
Online Configurator: BMW Z4 Design Pure Impulse and 5 Series M Sport Package
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In Interesting, on August 21st, 2010

BMW has updated their German web page with two new items. First, the BMW 5 Series Sedan gets the option to be configured with the M Sport Package. The other BMW model to join the online configurator is the 535d, … Continue reading
BMWBLOG interviews PGA TOUR player Luke Donald
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In Interesting, on August 20th, 2010

PGA TOUR player Luke Donald made a special appearance today at Wrigley Field – home of the Chicago Cubs baseball team – to build excitement for the 2010 BMW Championship, which will kick-off Thursday, September 9 at Cog Hill Golf … Continue reading
Adrian Van Hooydonk talks about BMW’s new green sub-brand
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In Interesting, on August 19th, 2010

In a recent interview for Wallpaper, BMW’s Chief Designer Adrian Van Hooydonk talks about the upcoming Megacity Vehicle (MCV) and the future green BMW sub-brand. The “next premium” automobile, as BMW called it, was preview through designer sketches last month … Continue reading
New Nissan 370Z and GT-R Ads Poke fun at its German competitors
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In Interesting, on August 14th, 2010

Last automaker to join the “online advertising war” is Nissan. While in the past we have seen BMW and Audi, or Mercedes going at it, now it’s Nissan’s turn to take on all the German premium brands. The new aggressive … Continue reading
The afterlife of BMW prototypes and test mules
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In Featured Posts, Interesting, on August 14th, 2010

Some time ago we showed you a video of a BMW test mules graveyard, the place where BMW brings their prototypes used in the evaluation phases, prior to their destruction. Test mules or prototypes, pre-production vehicles, and even cars used … Continue reading
NeilPryde Launches its First High Performance Road Bikes with BMW Group DesignworksUSA
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In Interesting, on August 11th, 2010

NeilPryde, leader in the marine and adventure sports markets and known for their high performance windsurfing equipment, takes a valiant step into a new industry segment. Two high-performance road bikes Alize and Diablo have been developed together with BMW Group … Continue reading