This weekend, thousands of race fans will on a little town near LeMans France. The 24 Hours of Le Mans is the world’s oldest active sports car race in endurance racing, held annually since 1923. The race is organized by … Continue reading

Adrian van Hooydonk about light in car design. “Today, our customers expect the cars to work very well but they buy our products for something else, something that is more emotional. With the lamps, we have reached that level where … Continue reading

I don’t particularly care for a burnout. As a matter of fact, it’s a waste of tires, puts undue stress on the clutch and drivetrain, and at the end of it all says very little about the capability of the … Continue reading

Bloomberg just published a great article on the current state of bloggers impact on auto manufacturers. Alex Webb, the article’s author nails it by stating that “Traditional media still has quite a large reach and readership, but it’s changing pretty … Continue reading

The two-section, rounded radiator grill, known as the kidney grille was first seen on the BMW 303 at the 1933 International Motor Show in Geneva and evolved during the course of time into one of the most distinctive BMW design … Continue reading

See update with BMWNA official statement At the 2012 WWDC event, Apple revealed that SIRI features will come to BMW vehicles. The updated SIRI will debut in the new iOS which will hit the market this Fall but the integration … Continue reading

Summer isn’t officially upon us yet, but the weather has been splendid here in the Northeast, it makes me yearn for a long beachside drive in a BMW droptop and in my opinion, there is no better one than the … Continue reading

The folks at Bimmerpost uncovered BMW patent drawings that showed a seven speed manual shifter and shift functionality. What caught my attention was the notion that BMW was developing a shifting mechanism that could physically prevent shifting into a lower … Continue reading

The mere fact that Andy Warhol painted the BMW M1 Art Car in 23 minutes is an attribute to his genius. Warhol explained the bold, bright and lucid brush and finger strokes on the Art Car BMW M1 thus: ‘I … Continue reading