Interesting

BMW vs Daimler: Battle for the Electric Future

BMW vs Daimler: Battle for the Electric Future

Okay, so that title is a bit dramatic. However, that doesn’t make it any less accurate. It’s no secret that the electrification of the auto industry is upon us. Automakers are scrambling to increase their…

BMW celebrates the Welt's 10 year anniversary

BMW celebrates the Welt’s 10 year anniversary

This weekend, BMW has celebrated the 10th year anniversary of the BMW Welt located in the heart of Munich, across from the BMW Museum and the BMW Headquarters. BMW Welt is home to the BMW Group…

Jaguar F-Pace SVR to take on BMW X5 M

Jaguar F-Pace SVR to take on BMW X5 M

There’s one pretty SUV on the market. One. It’s the Jaguar F-Pace. Sure, there are other good looking SUVs on the market. The BMW X5 is handsome, the Range Rover is icy cool, the Porsche…

BMW looking to reinvent both its design language and marketing

BMW CCA Members rescue vintage Bimmers from Wildfires

BMW CCA Members rescue vintage Bimmers from Wildfires

If you live in America, you’ve probably heard of the devastating wildfires that are destroying parts of California. Evacuations have been underway and families have to leave their homes. It’s really quite awful. One BMW…

World Premiere of the second-gen Audi A7

World Premiere of the second-gen Audi A7

Audi just recently revealed its second-generation Audi A7, a replacement for one of the most popular four-ringed cars in the brand’s history. The first-gen Audi A7 was a very good car, one that combined style,…

Should BMW be worried about the Polestar 1?

Should BMW be worried about the Polestar 1?

BMW has its M Division, Mercedes has AMG and Audi Sport is Ingolstadt’s performance division. These are the famous performance subdivisions that have been making some of the best performance cars in the world for…