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BMW’s Alphabet had a little bit of fun with Google

Interesting, Others | August 13th, 2015 by Horatiu Boeriu

Google is now the largest subsidiary corporation of Alphabet, the newly established holding company that manages Google and all the other assets. The official URL …

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The Future and Danger Of Car Connectivity

Interesting, Others | August 13th, 2015 by Nico DeMattia

The latest occurrence of hackers being able to remotely control cars is proof that we, as a people, love gadgets and electronics as much as …

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Car hackers strike again

Interesting, Others | August 13th, 2015 by Nico DeMattia

A couple of weeks back, a couple of hackers took remote control of a Jeep Cherokee during a closed test and were able to control …

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BMW uses digitalization to improve processes in production

Interesting, Others | August 11th, 2015 by Horatiu Boeriu

The BMW Group continuously optimizes production processes at the BMW Group plants, drawing on the opportunities arising from digitalization. Complex processes in production can be …

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Why car sharing can be the next big thing in the automotive world

Interesting, Others | August 11th, 2015 by Alex S

All you need to know in order to DriveNow – why car sharing can be the next big thing in the automotive world

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BMW: The Ultimate Autonomous Driving Machine?

Interesting, Others | August 11th, 2015 by Nico DeMattia

BMW’s slogan for as long as I can remember has been “The Ultimate Driving Machine.” In many ways, BMW has stayed true to this slogan, …

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Is car camouflage still necessary?

Interesting, Others | August 8th, 2015 by Nico DeMattia

If you’re a car enthusiast, you’ve most likely seen a car in camouflage before. These are preproduction cars being tested that the automaker doesn’t want …

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BMW will increase spending on online marketing in China

Interesting, Others | August 5th, 2015 by Horatiu Boeriu

In a statement earlier today, BMW CFO Friedrich Eichiner commented on the economic situation in China and the decline in sales compared to the last …

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How will BMW compete with the new Audi TT?

Interesting, Others | August 5th, 2015 by Nico DeMattia

Recent drive reviews have started popping up of U.S. market Audi TTs. The Coupe and Roadster models both got their time to shine and people …

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Is Apple going to buy BMW, Mr Krueger?

Interesting, Others | August 4th, 2015 by Horatiu Boeriu

BMW’s new CEO, Harald Krueger spoke exclusively with Frankfurter Allgemeine Zeitung about the current state of BMW affairs and what’s coming in the future. Among …

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