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MINI launches Product Design Competition

MINI launches Product Design Competition

MINI’s  marketing machine is at work again. Known for their unique, personal approach with their marketing campaigns, MINI launches a new interesting challenge for all the fans around the world. “In keeping with the brand’s…

12 Hours of Sebring - Shakedown

12 Hours of Sebring – Shakedown

  It was dark, humid, and overcast when I started the day at 6AM in Sebring, Florida. However, by the time I was showered and dressed at 6:45AM I could already hear the roar of…

Heresy Strikes Munich – FWD Platform Rumoured for New BMW

2011 BMW X5 LCI - Geneva Motor Show 2010

2011 BMW X5 LCI – Geneva Motor Show 2010

At 2010 Geneva Motor Show, BMW took the cover off their latest update to the popular X5 Sports Activity Vehicle. The changes in the model year 2011 are quite significant, both in terms of exterior…

Geneva Motor Show 2010: BMW 5 Series ActiveHybrid

Geneva Motor Show 2010: BMW 5 Series ActiveHybrid

Today in Geneva, BMW added one more model to its hybrid family: BMW 5 Series ActiveHybrid. The 5er hybrid shares the same design as the “standard” 5 Series with minor cosmetic touches: distinct front-bumper, specific…