The new 2012 BMW ActiveE will make its debut in two weeks at the Geneva Motor Show. The 1 Series Coupe electric conversion continues down the path of the first electric vehicle launched by the BMW Group, MINI E. The … Continue reading

Ahead of its Geneva premiere, BMW unveiled today the brand’s first electric vehicle: BMW ActiveE. The 1 Series Coupe electric conversion pilot kicks off in summer of 2011 and the field trial will build on the success and experience gained … Continue reading

With the world premiere of the BMW Concept ActiveE at the beginning of 2010, just a year after presenting the MINI E, the BMW Group underscored the rapid and consistent continuation of its intensive research and development activities in the … Continue reading

The BMW 1 Series ActiveE will be officially unveiled at the Geneva Motor Show in March 2011, but the first production vehicle will be roll out as early as next week. According to BMW insider Scott27, the company will soon … Continue reading

News reports coming from the UK confirm a ban placed on some BMW ads by the Britain’s advertising watchdog. The banned ads revolved around BMW’s claims that the BMW Concept ActiveE electric car is “100 percent joy, zero percent emissions”. … Continue reading

Recent published reports have incorrectly stated that the size of the fleet of BMW ActiveEs that will be deployed during the BMW Group’s second-phase field trial in the US will be limited to 200 vehicles. While the exact size of … Continue reading

There was a charge in the air, and the world’s automotive media had the hair on their necks stand straight up. No, it wasn’t from a static charge, but rather the unveiling of BMW’s new electric car, the ActiveE. Detroit … Continue reading

BMW TV releases a teaser video of the new BMW ActiveE, the all electric concept vehicle based on the 1 Series coupe that was unveiled yesterday. Part of Project i programme, BMW ActiveE is a concept study of how future … Continue reading