So what happens when a racing safety car gets in front of a BMW? Tricky question? No, not really, but I’m sure you’re wondering by now where I’m going with this. During the latest WTCC race in Pau, the Safety … Continue reading

From the start I have to say that I don’t have a degree in marketing nor really worked in the advertising field, but even myself I can see the geniality in some of the video commercials I see online or … Continue reading

Daily we come across many interesting and unique videos showing different BMW models, but from time to time, we managed to find one that will blow us away. It is true that not always because of the bimmers featured in … Continue reading

Well, since we’re on the BMW creative marketing subject and the idea of viral videos, we have a new one for you. As they announced nearly two weeks ago during the Z4 Roadster media launch,  BMW is stepping up their … Continue reading

Early next year, BMW aligned to the latest “marketing standards” and launched the “Rampenfest” viral video which was supposed to keep us on our toes prior to the new 1 Series Coupe launch. The viral marketing initiative transposed onto the … Continue reading

No, this time I am not putting the name Isetta in the same basket with all the Project i rumors, but I rather prefer to focus on something less serious, definitely more fun than all those rumors floating around. I’m … Continue reading

Recently we have started to focus on the BMW’s safety features and talked about them in several articles. While many of us agree that our bimmers are one of the most beautiful out there, the following questions arises: are they … Continue reading

The fellows at Garage419 have done it again and this time, is bigger than ever. We’ve been a huge fan or their videos and especially the BMW related ones, recently we’ve seen them reviewing the 750i with their unique style, … Continue reading

I’ve lived the day to see this comparison, but apparently the fellows at Autocar UK found it interesting to put the BMW M5, a luxury sport sedan, against the Audi Q7, an all-wheel-drive large crossover with an SUV figure. 4RingBlog … Continue reading