BMW Performance Center instructors, Andy Van Cleef and our long-time friend Mike Renner, go on camera and talk about the new 2011 BMW 1 Series M Coupe. While attending the US press launch at Monticello, Andy and Mike were appointed … Continue reading

At the 2011 National Aftersales Convention from Las Vegas, BMW hosted an event where attendees had the opportunity to experience on track some of the capabilities of BMW vehicles equipped with performance parts. To build a case for the Performance … Continue reading

Viral videos have been successful ever since Youtube was found, from current stars like Justin Bieber and spoof video clips, the Google-owned video platform manage to spread their content throughout the web at an unimaginable pace. At times, the success … Continue reading

According to BMW, it takes one second and 28 meters from the time you take your eyes off the road and read 100 km/h on the speedometer. To overcome this distraction, BMW equipped the new 6 Series with a full-color … Continue reading

Unfair comparison? Unorthodox? Fair race? BMW engages Rico and Nico, two friends, that were having the ultimate debate: BMW M3, the superstart from M lineup, versus BMW S 1000 RR, the “M bike”. BMW gave them the chance for a … Continue reading

Advertising Agency Grey West, the same ad shop responsible for the Sony Ericsson Open in Miami, reintroduces us to the “Ultimate Driving Machine” slogan through a new 5 Series ad. After the controversial “Joy” campaign, BMW returns to its roots … Continue reading

Akrapovic, the company providing the exhaust system for the BMW 1M MotoGP Safety Car, brings us a video of the 1M at the recently bike race in Qatar. As announced in March, the BMW 1 Series M Coupe will for … Continue reading

Between June 23 and 26th, 2011, BMW will host an M Festival to celebrate the 24hr race at the Nurburgring race track. On this occasion, BMW invites fans around the world to have a look behind the scenes at the … Continue reading

On Monday, April 18th, BMW unveiled the ActiveE electric vehicle. In a press conference at the BMW Manhattan store, Rich Steinberg, Head of Electric Vehicles for BMWNA, delivered a speech to the press describing some of the features and functionality … Continue reading