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BMW i

Global launch campaign for BMW i8-02

BMW i8 marketing campaign caters to technophiles

BMW i | September 22nd, 2014 by Horatiu Boeriu

BMW i8 is the Bavarians’ most technologically advanced vehicle they have ever built. The hybrid sportscar has not only been praised for its looks, and …

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BMW i8 vs. Tesla Model S – Video Review

BMW i | September 20th, 2014 by Horatiu Boeriu

ConsumerReports test drives, reviews and compares the BMW i8 and the Tesla Model S. Without a doubt the two green cars cater to different customers, …

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Join The BMW i3 Owners Map!

BMW i | September 18th, 2014 by Horatiu Boeriu

A few posts ago BMW i3 owner Scott Lawrence Lawson was featured in our Born Electric series and gave up some insight into his reasons …

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Exclusive: BMW i8 Laser Lights Will Cost 9,500 Euros

BMW i | September 18th, 2014 by Horatiu Boeriu

The BMW i8 is the first production car in the world which can be equipped with laser lights. However, the new lighting technology comes at …

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Electric Vehicle Owners Shun ICE Loaners

BMW i | September 18th, 2014 by Horatiu Boeriu

I’ve been lucky enough to own some nice cars in my life. Like most people, bringing my car in for service was never something I …

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BMW i8 impresses with a 1:15 minutes Hockenheim lap time

BMW i | September 17th, 2014 by Horatiu Boeriu

Sport Auto Germany takes BMW’s first hybrid sportscar to the race track and the results are impressive. The new BMW i8 recorded a 1:15 minutes …

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How to charge your BMW i3 with a Honda

BMW i | September 14th, 2014 by Horatiu Boeriu

What do you do when you’re in the middle of a desert and driving a BMW i3 fully-electric car? Well, you can first look for …

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