BMW i

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BMW i3 online campaign peers over test-drivers’ shoulders

BMW i | April 29th, 2014 by Horatiu Boeriu

The current BMW i online campaign is shifting its focus to the driving experience. So far, communications have concentrated on the BMW i brand and …

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BMW i3 REx Gets Green HOV Sticker, TZEV Rating

BMW i | April 29th, 2014 by Horatiu Boeriu

InsideEVs reports the The California Air Resources Board just listed the BMW i3 REx (range-extended version) as a TZEV (Transitional Zero Emissions Vehicle) and thus …

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BMW i3 Electronaut Edition Launching Today

BMW i | April 29th, 2014 by Horatiu Boeriu

BMW of North America announces today the launch of the BMW i3 Electronaut Edition (ZEE) equipped vehicles, ahead of the release of other i3 vehicles. …

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Road & Track: 2015 BMW i8 by the cold, hard numbers

BMW i | April 28th, 2014 by Horatiu Boeriu

Jason Cammisa of Road & Track brings us the first real world performance numbers of the new BMW i8. One interesting figure that stands out …

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2015 BMW i8 Photo Gallery From Los Angeles

BMW i | April 27th, 2014 by Horatiu Boeriu

BMWBLOG went to Los Angeles this week to test drive the new 2015 BMW i8. You can read our first test drive here. The photo …

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Production Process of BMW i8

BMW i | April 27th, 2014 by Horatiu Boeriu

Innovative manufacturing technologies and the application of new materials characterize the production process for BMW i cars. Their production stands at the beginning of a …

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BMW i8 Sophisto Grey – SPOTTED

BMW i | April 26th, 2014 by Horatiu Boeriu

While journalists from around the world are in Los Angeles test driving the new i8, prototypes continue to be seen in and around Munich. The …

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