Geneva 2008: BMW Performance Part Catalog

1-series | March 4th, 2008 by DaVina Williams

The moment we were all waiting for. At the Geneva Motor Show 2008, BMW has unveiled an 1-series car that has been modded with all …

1-Series: Bridging BMW And MINI In More Ways Than You Think

1-series | March 1st, 2008 by Mitch Turck

BMW is in the midst of letting loose a barrage of 1-Series marketing to current MINI owners and prospects… but is it just about moving …

1-Series: A Younger Man’s Mature Car

1-series | March 1st, 2008 by Josh

  With the E82 1-Series debuting to such great reviews and speedy track times we tend to not remember or forget that it was the …

BMW’s guerrilla marketing to promote the 1-series

1-series | February 29th, 2008 by Horatiu Boeriu

Jalopnik had an interesting article posted yesterday about BMW going in a different direction with their 1-series marketing campaign. It seems like BMW is moving …

First BMW 135i spotted in the Midwest

1-series | February 29th, 2008 by Horatiu Boeriu

We were all used to seeing the BMW 135i roaming the streets of California, but this time, the highly-acclaimed 135i has been spotted in Detroit. …

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Video: BMW Performance Parts

1-series | February 23rd, 2008 by Horatiu Bo

You have seen the BMW 1-series Aero Kit photo gallery yesterday and now it’s time to see some official video footage. [youtube]http://www.youtube.com/watch?v=MqYYuIuwONs[/youtube]

BMW 1 Series Aero Kit Gallery

1-series | February 22nd, 2008 by Horatiu Bo

Yesterday, in a press release, BMW announced the release of their Performance Parts Catalog at the Geneva Motor Show. At that time, we didn't have …

BMW 135i hitting 60 mph in 4.7 seconds

1-series | February 21st, 2008 by Horatiu Bo

  According to the fellows at Car and Driver , the BMW 135i coupe is a winner when it comes to performance and straight line …

BMW Will Release The Performance Aerodynamic Kit to Geneva Motor Show

1-series | February 21st, 2008 by Horatiu Bo

Back at the Chicago Auto Show, one of the BMW executives has promised that soon enough the Performance Parts catalog will be released. My bet …

Fresh review of the BMW 135i Coupe

1-series | February 20th, 2008 by Horatiu Bo

Gabriel at bimmerfile.com has posted an interesting review on the upcoming BMW 135i. In the past few days, many new reviews have come out, including …