BMW has never been caught sitting on their hands when it comes to improving upon the class-founding 3 Series. Now in its sixth generation, the F30 3 series had big shoes to fill. The E90 it replaces was a fine … Continue reading

BMW has long spent marketing dollars in creative ways. We’ve seen BMW throw money at sailing championships and golf championships – and considering the economic stature of the spectators, we weren’t surprised to see marketing budgets partly devoted to these … Continue reading

During our recent coverage of the F30 BMW 328i launch in Barcelona, Spain, we were smitten by the new turbo 4 cylinder on offer. It’s a phenomenal engine – checking off all the boxes systematically. Power? Check. Efficiency? Check. Refinement? … Continue reading

BMW have been gaining a reputation for fierce two-wheeled speed around the racetrack. While BMW have long built sport bikes, namely in their inline 4-cylinder “K” bike class, the S1000RR superbike is truly the first effort the brand has mounted … Continue reading

We recently ran a news piece that covered the breaking headline that Chris Chapman has left BMW to work for Hyundai. This news clipping is important enough to mull over for a second time. I’ve long said that if I … Continue reading

Excuse the play on words – all joking aside, our jaws dropped at the news that MINI have dropped their top driver, Kris Meeke, apparently to shave money from the expense side of the balance sheet. What MINI evidently overlooked, … Continue reading

Our second annual Car of the Year Award is upon us, and this year we have an exciting – if slightly predictable pick. Every year BMWBLOG will consider every BMW Group car released for production during the calender year, forward … Continue reading

We’ve previously reported on the topic of an alleged deal to be signed between BMW and GM for the joint exploration and development of Fuel Cell technology. Rumors continue to trickle through the grape vine, and the latest we’ve heard … Continue reading

An interesting interview surfaced from egmcartech.com, wherein they sat with BMW of North America’s M-Division Product Manager, Matt Russell. BMWBLOG has known Matt for some time, and we’ve always admired his passion for the brand and no nonsense focus on … Continue reading