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Found – The Ad That Didn’t Make the Cut

Interesting | August 15th, 2011 by Hugo Becker

BMW often is presented with unsolicited ideas for processes, patents, and ad copy. As are all large companies. Heck, my little sister wrote to a …

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Editorial: The BMW i8 – Sustainable Magic

BMW i, Featured Posts | August 12th, 2011 by Hugo Becker

What can you say about a car that is quick as an M3 and returns 75 MPG. It’s a killer idea, almost crazy, and yet …

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BMW i3 – Will Going Green Finally Deliver Greenbacks?

BMW i, Featured Posts | August 5th, 2011 by Hugo Becker

Frankfurt am Main, Germany – While the fanboys drool over the i8 concept, the i3 is the car that is critical to BMW’s ‘i’ sub-brand …

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Designing ‘i’ Into the BMW Brand

BMW i, Featured Posts | August 1st, 2011 by Hugo Becker

When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the …

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BMW i: The Trouser Press

BMW i | August 1st, 2011 by Hugo Becker

Frankfurt am Main, Germany – When discussing electric vehicles it is understood that the enemy to range is weight. Anything that can be done reasonably …

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Editorial: The i Brand – Is This the Future of BMW?

BMW i, Featured Posts | July 27th, 2011 by Hugo Becker

Sometime in September (at the Frankfurt Auto Show presumably) BMW will unveil it’s new i3. While it has already teased journalists and BMW fanatics with …

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Editorial: Tri Turbo and Electrical Assist

Interesting | July 9th, 2011 by Hugo Becker

The triple turbo talk continues unabated, this time with a bit of a twist, electric turbo. Not so fast! Electric turbo? If a turbo was …

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