First Look at Hall 11 – BMW at the IAA

Auto Shows | September 12th, 2011 by Hugo Becker

Frankfurt am Main, Germany – Die Zeit (The Times) put on a ‘Future Summit’ at the BMW exhibition at the 64th IAA. The purpose was …

Carlsson IAA 2011 ENG Preview of the 64th IAA – The Frankfurt Motor Show

Preview of the 64th IAA – The Frankfurt Motor Show

Auto Shows | September 10th, 2011 by Hugo Becker

The Frankfurt motor show will be open to the press on the 13th and 14th of September and BMWBLOG will be there, naturally. After all, …

bmw video 655x3161 Found   The Ad That Didnt Make the Cut

Found – The Ad That Didn’t Make the Cut

Interesting | August 15th, 2011 by Hugo Becker

BMW often is presented with unsolicited ideas for processes, patents, and ad copy. As are all large companies. Heck, my little sister wrote to a …

bmw i8 402 750x500 Editorial: The BMW i8   Sustainable Magic

Editorial: The BMW i8 – Sustainable Magic

BMW i, Featured Posts | August 12th, 2011 by Hugo Becker

What can you say about a car that is quick as an M3 and returns 75 MPG. It’s a killer idea, almost crazy, and yet …

bmwi i3 i8 72 750x500 BMW i3 – Will Going Green Finally Deliver Greenbacks?

BMW i3 – Will Going Green Finally Deliver Greenbacks?

BMW i, Featured Posts | August 5th, 2011 by Hugo Becker

Frankfurt am Main, Germany – While the fanboys drool over the i8 concept, the i3 is the car that is critical to BMW’s ‘i’ sub-brand …

i3 open 750x500 Designing  i  Into the BMW Brand

Designing ‘i’ Into the BMW Brand

BMW i, Featured Posts | August 1st, 2011 by Hugo Becker

When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the …

cf interior 750x500 BMW i: The Trouser Press

BMW i: The Trouser Press

BMW i | August 1st, 2011 by Hugo Becker

Frankfurt am Main, Germany – When discussing electric vehicles it is understood that the enemy to range is weight. Anything that can be done reasonably …

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