Hugo Becker  

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  • Origins of the BMW Roundel

    Origins of the BMW Roundel

    10
    In Interesting, on January 10th, 2010

    A recent story in the New York Times dispels the ‘spinning propeller’ myth of the BMW roundel. Much to the dismay of many, the article is 100% correct, the origins of the blue and white checker in the BMW roundel … Continue reading

  • The Origins of DesignworksUSA’s Heritage

    The Origins of DesignworksUSA’s Heritage

    2
    In Interesting, on January 8th, 2010

    DesignworksUSA is a design ‘skunk works’, a hotbed of automotive styling located in southern California. But it wasn’t always in BMW’s hands. It was purchased from Chuck Pelly by BMW. So who is Chuck Pelly and why would BMW want … Continue reading

  • Editorial: Bangle’s Legacy

    Editorial: Bangle’s Legacy

    49
    In Others, on December 28th, 2009

    Regardless of popular sentiment, from either pole, Chris Bangle has had a significant impact on BMW. His retirement in March of 2009 marked the end of a decade and a half of service designing automobiles for the Munich manufacturer. Some … Continue reading

  • BMW’s Brave New World

    BMW’s Brave New World

    4
    In Interesting, on December 21st, 2009

    BMW has been offering some intriguing glimpses of its future direction in a wide range of new product announcements over the past couple of weeks. But a common theme can be found in all of them. BMW is building cars … Continue reading

  • Column: When a Supplier Is More Than a Supplier

    Column: When a Supplier Is More Than a Supplier

    3
    In Interesting, on December 13th, 2009

    Floating below the surface of the news that Magna International is in negotiations to purchase Opel is Magna’s future relationship as a Tier 1 supplier to other auto manufacturers. If Magna was strictly a parts supplier that question would not … Continue reading

  • It Was Fifty Years Ago Today . . .

    It Was Fifty Years Ago Today . . .

    8
    In Interesting, on December 9th, 2009

    In the late fall of 1959, BMW was on the ropes. The demand for motorcycles was soft, they had cars at two market extremes, luxury and economy, and there was no middle ground. In addition revenue streams from post-war servicing … Continue reading

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