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BMW i3 – Will Going Green Finally Deliver Greenbacks?

BMW i, Featured Posts | August 5th, 2011 by Hugo Becker

Frankfurt am Main, Germany – While the fanboys drool over the i8 concept, the i3 is the car that is critical to BMW’s ‘i’ sub-brand …

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Designing ‘i’ Into the BMW Brand

BMW i, Featured Posts | August 1st, 2011 by Hugo Becker

When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the …

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BMW i: The Trouser Press

BMW i | August 1st, 2011 by Hugo Becker

Frankfurt am Main, Germany – When discussing electric vehicles it is understood that the enemy to range is weight. Anything that can be done reasonably …

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Editorial: The i Brand – Is This the Future of BMW?

BMW i, Featured Posts | July 27th, 2011 by Hugo Becker

Sometime in September (at the Frankfurt Auto Show presumably) BMW will unveil it’s new i3. While it has already teased journalists and BMW fanatics with …

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Editorial: Tri Turbo and Electrical Assist

Interesting | July 9th, 2011 by Hugo Becker

The triple turbo talk continues unabated, this time with a bit of a twist, electric turbo. Not so fast! Electric turbo? If a turbo was …

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Editorial: The Perceptual Confusion of BMW’s Platform Philosophy and FWD

Interesting | July 7th, 2011 by Hugo Becker

We’ve been down this road before, but as we near the approach of the first production FWD BMW, there appears to be a bit of …

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Retrospective: Driving Impressions of a BMW 2002

Featured Posts, Test Drives | July 5th, 2011 by Hugo Becker

I rarely turn down an opportunity to drive older cars, and when my buddy Matt brought his recently purchased BMW 2002 to breakfast Saturday morning …

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