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The Making of the 12 Hours of Sebring Commercial

Racing | March 20th, 2010 by Andrew

BMW is a company known for successful, succinct advertising campaigns. In fact, BMW would not be themselves without a clever yet interesting ad – whatever …

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BMW Presence at 2010 Amelia Island Concours d’Elegance

Interesting | March 16th, 2010 by Andrew

BMW was present at the 2010 Amelia Island Concours d’Elegance at the scenic Amelia Island, one of the most Northerneastern points in Florida. The Concours …

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12 Hours of Sebring – Shakedown

Featured Posts, Racing | March 10th, 2010 by Andrew

It was dark, humid, and overcast when I started the day at 6AM in Sebring, Florida. However, by the time I was showered and dressed …

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Sebring: A Teaser of Things to Come with the M3 GT

Racing | February 22nd, 2010 by Andrew

February 22nd and 23rd mark the official start of winter testing for the 2010 season of the American Le Mans Series. The ALMS is the …

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Audi RS5 vs. BMW M3 – The War Rages On

BMW M3, Featured Posts | February 21st, 2010 by Andrew

The horsepower war took a bit of a hiatus for a few months after Audi’s B7 platform RS4 went out of production and the debut …

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The Death of Art

Featured Posts, Interesting | February 21st, 2010 by Andrew

From the 1970’s forward BMW proved that art doesn’t necessarily have to be a motionless, inanimate object hung on a wall through the inception of …

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BMW Films – “Chosen”

Videos | February 14th, 2010 by Andrew

After a warm reception with the first film Ambush, BMW Films introduced Chosen to the online community. Chosen tells the story of The Driver picking …

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