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Episode 2: BMWBLOG’s Joy Campaign

Interesting | April 10th, 2010 by Andrew

Last week, we launched our own version of the Joy campaign, the highly controversial marketing gimmick that has stirred up strong feelings among the BMW …

BMW M3 GT3 Art Car

Inspiring an Artist with the Joy of Driving: A Behind the Scenes Look at Jeff Koons and the Art Car Experience

Featured Posts, News | April 7th, 2010 by Andrew

1975 was an important year for the Bavarian Motor Works. They were just incorporating in North America( a then just barely burgeoning market for them), …

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$500+E30 + Dream= Professional Podium Finish

Featured Posts, Racing | April 3rd, 2010 by Andrew

Many of us dream of what we could do with more free time and just a little bit more money. My father recently retired and, …

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BMWBLOG’s Joy Campaign

Featured Posts | April 2nd, 2010 by Andrew

As many are now aware, BMW is in the process of implementing its new Joy campaign. The campaign, in a broad stroke, will compliment the …

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How-To debadge your BMW

How-To | March 23rd, 2010 by Andrew

Debadging is something of an anomaly in the car world. Europeans love it, Americans, for the most part, don’t get it. For those unaware, debadging …

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Exclusive: Online Premiere of BMW M3 GT Commercial

Racing | March 20th, 2010 by Andrew

BMWBLOG is proud to announce the exclusive online premiere of the BMW M3 GT commercial for the 2010 American Le Mans Series. The commercial, debuting …

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The Making of the 12 Hours of Sebring Commercial

Racing | March 20th, 2010 by Andrew

BMW is a company known for successful, succinct advertising campaigns. In fact, BMW would not be themselves without a clever yet interesting ad – whatever …

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