Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
2011 NAIAS: World Premiere MINI Paceman

2011 NAIAS: World Premiere MINI Paceman

The 2011 Detroit Auto Show is the host of a new MINI premiere. The “X6 Coupe of the MINI world”, MINI Paceman, is a coupe-like vehicle built on the MINI Countryman platform. The Sports Activity…

2011 NAIAS: World Premiere BMW 1 Series LCI

2011 NAIAS: World Premiere BMW 1 Series LCI

Another world premiere at the Detroit Auto Show today is the refreshed BMW 1 Series Convertible and Coupe. The Life Cycle Impulse for the 1 Series was unveiled a few weeks ago and this is…

2011 NAIAS: Live videos BMW 1 Series M Coupe

New Pictures of MINI Paceman Concept

New Pictures of MINI Paceman Concept

In just a few hours, MINI will unveil at the Detroit Auto Show their latest and newest concept: MINI Paceman. The “X6 Coupe of the MINI world” is a coupe-like vehicle built on the MINI…

Rolls-Royce's Spirit of Ecstasy Turns 100 Years Old

Rolls-Royce’s Spirit of Ecstasy Turns 100 Years Old

Press Release: Rolls-Royce Motor Cars is celebrating one hundred years of the Spirit of Ecstasy, the famous flying lady mascot that inspires owners, enthusiasts and those working for the world’s pinnacle luxury brand. 04.01.2011 To…

BMW UK announces BMW London 2012 Performance Team

BMW UK announces BMW London 2012 Performance Team

Press Release: Today BMW, the Official Automotive Partner of London 2012, announced the launch of the BMW London 2012 Performance Team. An initiative designed to provide Team GB and ParalympicsGB with support as they prepare…