Horatiu Boeriu

The new BMW 1 Series M launched in the North American market on May 16th, but information about other markets are starting to come in. According to the Motor Report, the 1M will debut in…

Jim over at DrivesTV sent in some cool footage of the ALPINA B7. The 3 minutes video takes us in and around the car, as well as plenty of in-motion shots. The BMW ALPINA B7…

The BMW 1 Series ActiveE will be officially unveiled at the Geneva Motor Show in March 2011, but the first production vehicle will be roll out as early as next week. According to BMW insider…

American Le Mans Series star Tommy Milner scores victory in 24 Hours of Dubai debut. The North American sportscar racing season kicks off in two weeks, but prior to its debut, teams around the world…

When it comes to automotive marketing and viral videos, MINI has a special place in our heart. Majority of their commercials are fun, intriguing, pushing and with the right twist of humor. Last one, while…

BMW continues to increase the marketing spending around the new BMW X3, one of the key models for BMW in the upcoming years. Launch late last year, the new X3 moves its production from Austria…

Press Release: BMW Group announced today that it will be the exclusive foreign brand automotive advertiser for NBC Universal’s broadcast of the London 2012 Olympic Games. This agreement marks the first time that NBC Universal…

According to our sister website BimmerToday, BMW will begin to offer as of March 2011 the new BMW 5 Series Sedan and Touring with the unique Frozen Grey and Frozen Black matte finish. So far,…

Mercedes-Benz reveals their newest SLK roadster vehicle. Dubbed R172, the new roadster from Stuttgart-based company is a direct competitor to BMW’s Z4 Roadster. The SLK offers in its third generation a metal folding roof and…

The press days at the 2011 Detroit Auto Show are over and tomorrow, the first international show of the year opens its door to the general public. As a parting gift, we compiled a gallery…